Craft
Design-first docs, tasks, and whiteboards in a single Apple-native workspace
What is Craft?
Craft is a notes-and-docs app that blends rich block-based writing with task lists, calendar planning, and whiteboards into one workspace, with strong design polish on Apple platforms. It is bought by individual creators, small teams, and families who want a Notion-like tool that feels native rather than browser-bound.
Markdown-native, local-first, docs, notes, and knowledge tools that are easy for people and AI agents to read.
See the full Markdown & Knowledge guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Writing and publishing public-facing documents directly from the editor
Running a personal weekly review combining notes, tasks, and calendar
Brainstorming on a whiteboard then linking cards back into structured docs
Sharing family planning notes and household docs in one shared space
Fit to evaluate
Apple-only solo creators and consultants
Product managers writing specs with embedded tasks
Households wanting a shared notes hub (Family plan)
Small creative teams under 10 people who prize design quality
Business fit
Right for you if you live on Mac/iOS and want a Notion alternative that prioritizes feel and typography over deep databases. Skip if you need relational databases, granular permissions, or a Windows/Linux-first experience. Craft's Family plan (2-6 seats) is unusual among knowledge tools and a real cost win for households or partners. Team functionality exists but is lighter than Notion or Coda for complex workflows.
How to evaluate Craft
Use this category when knowledge is scattered across chats, private documents, and tribal memory.
Confirm the exact workflow
Map Craft to one concrete workflow first, such as writing and publishing public-facing documents directly from the editor. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare file portability, linking, search, permissions, and export options.
Compare practical alternatives
Shortlist Craft against Obsidian, Logseq, Roam Research so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Free: 1,500 blocks, 1GB, 15 AI credits. Plus EUR 8/mo. Family EUR 15/mo (2-6 seats). Team EUR 50/mo (up to 10 seats). Yearly toggle exists; rates not publicly itemized. Also confirm implementation time, support needs, and whether the easy setup matches your team.
Compare Craft with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Writing and publishing public-facing documents directly from the editor, Running a personal weekly review combining notes, tasks, and calendar |
|---|---|
| Best-fit team | Apple-only solo creators and consultants, Product managers writing specs with embedded tasks |
| Implementation effort | Easy setup and maintenance profile |
| Pricing check | Free plan + paid plans |
| Closest alternatives | ObsidianLogseqRoam ResearchTana |
Craft pricing
| Model | Free plan + paid plans |
|---|---|
| Snapshot | Free: 1,500 blocks, 1GB, 15 AI credits. Plus EUR 8/mo. Family EUR 15/mo (2-6 seats). Team EUR 50/mo (up to 10 seats). Yearly toggle exists; rates not publicly itemized. |
| Checked |
Common questions about Craft
What is Craft?
Craft is a notes-and-docs app that blends rich block-based writing with task lists, calendar planning, and whiteboards into one workspace, with strong design polish on Apple platforms. It is bought by individual creators, small teams, and families who want a Notion-like tool that feels native rather than browser-bound.
What is Craft used for?
Common use cases: Writing and publishing public-facing documents directly from the editor; Running a personal weekly review combining notes, tasks, and calendar; Brainstorming on a whiteboard then linking cards back into structured docs; Sharing family planning notes and household docs in one shared space.
How much does Craft cost?
Free: 1,500 blocks, 1GB, 15 AI credits. Plus EUR 8/mo. Family EUR 15/mo (2-6 seats). Team EUR 50/mo (up to 10 seats). Yearly toggle exists; rates not publicly itemized.
Who is Craft best for?
Craft fits Apple-only solo creators and consultants, Product managers writing specs with embedded tasks, Households wanting a shared notes hub (Family plan), Small creative teams under 10 people who prize design quality. Right for you if you live on Mac/iOS and want a Notion alternative that prioritizes feel and typography over deep databases. Skip if you need relational databases, granular permissions, or a Windows/Linux-first experience. Craft's Family plan (2-6 seats) is unusual among knowledge tools and a real cost win for households or partners. Team functionality exists but is lighter than Notion or Coda for complex workflows.
What are alternatives to Craft?
Common alternatives to Craft include Obsidian, Logseq, Roam Research, Tana, Capacities, Reflect.