Asana
Goals to projects to tasks in one hierarchy, with AI Teammates and Workload views on top.
What is Asana?
Asana is a work-management platform built around a clean hierarchy of Goals at the top, Portfolios and Projects in the middle, and Tasks at the bottom, with Workload views for capacity planning. AI Teammates and AI Studio add an automation layer that can move work forward inside that structure rather than just summarizing it. It is the tool most often picked when leadership wants to see strategy and execution in the same place.
Workflow automation platforms that connect business apps and reduce repetitive manual handoffs.
See the full Automation guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Cascading company OKRs into team Goals, Projects and Tasks with live progress rollups
Cross-functional marketing campaigns coordinated across creative, web, paid and lifecycle
Resource and Workload planning across an agency or services team to prevent over-allocation
Standardized intake and approval workflows (briefs, legal review, IT requests) via Forms and Rules
Fit to evaluate
100+ person companies that need Goals tied to executed work, not just task lists
Marketing, creative and ops teams running many parallel projects
Agencies and PMOs that need Portfolios and Workload across clients or programs
Leaders who want a single roll-up view of strategy execution across departments
Business fit
Right for you if you need leadership to track OKRs/Goals while teams execute the underlying projects, and you want Workload to spot who is overbooked before deadlines slip. The Advanced tier is where Portfolios, Goals and resource management actually open up, so budget accordingly. Skip if you are a 5-person team that only needs a kanban board (Trello or Linear will be cheaper and faster), or if your work is mostly engineering tickets that belong in Jira or Linear instead.
How to evaluate Asana
Use this category when disconnected systems, missed follow-up, or manual handoffs are slowing operations.
Confirm the exact workflow
Map Asana to one concrete workflow first, such as cascading company okrs into team goals, projects and tasks with live progress rollups. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Map the trigger, action, owner, and failure path before choosing a tool.
Compare practical alternatives
Shortlist Asana against Zapier, Make.com, n8n so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Personal is free, capped at the first couple of users for basic task management. Starter is $10.99 per user per month annual or $13.49 monthly. Advanced is $24.99 per user per month annual or $30.49 monthly and is where Goals, Portfolios and advanced reporting unlock. Enterprise and Enterprise+ are contact-sales. AI Studio comes in three tiers: Basic is included from Starter up, Plus is a paid add-on, and Pro is annual-only with advanced billing controls. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Asana with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Cascading company OKRs into team Goals, Projects and Tasks with live progress rollups, Cross-functional marketing campaigns coordinated across creative, web, paid and lifecycle |
|---|---|
| Best-fit team | 100+ person companies that need Goals tied to executed work, not just task lists, Marketing, creative and ops teams running many parallel projects |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Per-seat tiers with a separately priced AI Studio add-on (Basic/Plus/Pro) |
| Closest alternatives | ZapierMake.comn8nRelay.app |
Asana pricing
| Model | Per-seat tiers with a separately priced AI Studio add-on (Basic/Plus/Pro) |
|---|---|
| Snapshot | Personal is free, capped at the first couple of users for basic task management. Starter is $10.99 per user per month annual or $13.49 monthly. Advanced is $24.99 per user per month annual or $30.49 monthly and is where Goals, Portfolios and advanced reporting unlock. Enterprise and Enterprise+ are contact-sales. AI Studio comes in three tiers: Basic is included from Starter up, Plus is a paid add-on, and Pro is annual-only with advanced billing controls. |
| Checked |
Common questions about Asana
What is Asana?
Asana is a work-management platform built around a clean hierarchy of Goals at the top, Portfolios and Projects in the middle, and Tasks at the bottom, with Workload views for capacity planning. AI Teammates and AI Studio add an automation layer that can move work forward inside that structure rather than just summarizing it. It is the tool most often picked when leadership wants to see strategy and execution in the same place.
What is Asana used for?
Common use cases: Cascading company OKRs into team Goals, Projects and Tasks with live progress rollups; Cross-functional marketing campaigns coordinated across creative, web, paid and lifecycle; Resource and Workload planning across an agency or services team to prevent over-allocation; Standardized intake and approval workflows (briefs, legal review, IT requests) via Forms and Rules.
How much does Asana cost?
Personal is free, capped at the first couple of users for basic task management. Starter is $10.99 per user per month annual or $13.49 monthly. Advanced is $24.99 per user per month annual or $30.49 monthly and is where Goals, Portfolios and advanced reporting unlock. Enterprise and Enterprise+ are contact-sales. AI Studio comes in three tiers: Basic is included from Starter up, Plus is a paid add-on, and Pro is annual-only with advanced billing controls.
Who is Asana best for?
Asana fits 100+ person companies that need Goals tied to executed work, not just task lists, Marketing, creative and ops teams running many parallel projects, Agencies and PMOs that need Portfolios and Workload across clients or programs, Leaders who want a single roll-up view of strategy execution across departments. Right for you if you need leadership to track OKRs/Goals while teams execute the underlying projects, and you want Workload to spot who is overbooked before deadlines slip. The Advanced tier is where Portfolios, Goals and resource management actually open up, so budget accordingly. Skip if you are a 5-person team that only needs a kanban board (Trello or Linear will be cheaper and faster), or if your work is mostly engineering tickets that belong in Jira or Linear instead.
What are alternatives to Asana?
Common alternatives to Asana include Zapier, Make.com, n8n, Relay.app, Workato, Lindy.