Fivetran
Managed ELT pipelines that handle schema drift across 700+ sources without engineering babysitting
What is Fivetran?
Fivetran is a managed ELT service that moves data from 700+ SaaS apps, databases, and file sources into warehouses and lakes with automatic schema drift handling. It bills on Monthly Active Rows (MAR), so you pay for changed records rather than seats or runtime. Hybrid Deployment lets regulated buyers run the data plane inside their own VPC while keeping the control plane in Fivetran's cloud.
Data warehouses, analytics, business intelligence, product analytics, and AI data workflow tools.
See the full Data & Analytics guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Replicating Postgres production tables into Snowflake with sub-minute log-based CDC
Centralizing HubSpot, Salesforce, and NetSuite into a warehouse for revenue reporting
Streaming product event tables from Mixpanel into BigQuery for dbt modeling
Running Hybrid Deployment for healthcare data movement that must stay inside the customer VPC
Fit to evaluate
Mid-market and enterprise data teams without capacity to maintain custom connectors
Finance and ops orgs replicating high-row-change ERP and CRM systems
Regulated industries needing SOC 2, HIPAA, and PCI compliance out of the box
Companies standardizing on Snowflake, Databricks, or BigQuery as the warehouse
Business fit
Right for you if pipeline maintenance is eating your data engineers and the variable cost of MAR billing is cheaper than headcount. Skip if your sources are exotic and unsupported, your volumes are tiny enough for free open-source connectors, or finance refuses unpredictable usage bills. The Free plan covers 500,000 MAR for new teams kicking the tires. Business Critical is the right SKU once you need PCI Level 1 or customer-managed keys.
How to evaluate Fivetran
Use this category when leaders need faster, clearer answers from business data.
Confirm the exact workflow
Map Fivetran to one concrete workflow first, such as replicating postgres production tables into snowflake with sub-minute log-based cdc. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare data connectors, modeling, dashboarding, governance, and AI query features.
Compare practical alternatives
Shortlist Fivetran against dbt, Airbyte, Census so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Free up to 500K MAR; Standard, Enterprise, and Business Critical are MAR-metered with no public list price; annual contracts discount up to 22% versus monthly. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Fivetran with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Replicating Postgres production tables into Snowflake with sub-minute log-based CDC, Centralizing HubSpot, Salesforce, and NetSuite into a warehouse for revenue reporting |
|---|---|
| Best-fit team | Mid-market and enterprise data teams without capacity to maintain custom connectors, Finance and ops orgs replicating high-row-change ERP and CRM systems |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Usage-based |
| Closest alternatives | dbtAirbyteCensusHightouch |
Fivetran pricing
| Model | Usage-based |
|---|---|
| Snapshot | Free up to 500K MAR; Standard, Enterprise, and Business Critical are MAR-metered with no public list price; annual contracts discount up to 22% versus monthly. |
| Checked |
Common questions about Fivetran
What is Fivetran?
Fivetran is a managed ELT service that moves data from 700+ SaaS apps, databases, and file sources into warehouses and lakes with automatic schema drift handling. It bills on Monthly Active Rows (MAR), so you pay for changed records rather than seats or runtime. Hybrid Deployment lets regulated buyers run the data plane inside their own VPC while keeping the control plane in Fivetran's cloud.
What is Fivetran used for?
Common use cases: Replicating Postgres production tables into Snowflake with sub-minute log-based CDC; Centralizing HubSpot, Salesforce, and NetSuite into a warehouse for revenue reporting; Streaming product event tables from Mixpanel into BigQuery for dbt modeling; Running Hybrid Deployment for healthcare data movement that must stay inside the customer VPC.
How much does Fivetran cost?
Free up to 500K MAR; Standard, Enterprise, and Business Critical are MAR-metered with no public list price; annual contracts discount up to 22% versus monthly.
Who is Fivetran best for?
Fivetran fits Mid-market and enterprise data teams without capacity to maintain custom connectors, Finance and ops orgs replicating high-row-change ERP and CRM systems, Regulated industries needing SOC 2, HIPAA, and PCI compliance out of the box, Companies standardizing on Snowflake, Databricks, or BigQuery as the warehouse. Right for you if pipeline maintenance is eating your data engineers and the variable cost of MAR billing is cheaper than headcount. Skip if your sources are exotic and unsupported, your volumes are tiny enough for free open-source connectors, or finance refuses unpredictable usage bills. The Free plan covers 500,000 MAR for new teams kicking the tires. Business Critical is the right SKU once you need PCI Level 1 or customer-managed keys.
What are alternatives to Fivetran?
Common alternatives to Fivetran include dbt, Airbyte, Census, Hightouch, Segment, Mixpanel.