Frase
Research-driven SEO briefs and AI-visibility tracking, at roughly a third of Clearscope's price.
What is Frase?
Frase is an SEO content platform that pulls apart the top-ranking pages for any keyword in about 30 seconds, hands you a structured outline of the topics, questions, and entities you need to cover, and then scores your draft as you write. The newer build also tracks where your brand shows up across ChatGPT, Perplexity, Claude, and Gemini so you can see whether your content is being cited by the LLMs, not just Google. It works in-browser and integrates into a Google Docs and WordPress workflow without forcing your team to live inside a new editor.
SEO, content optimization, creative production, and search visibility tools for growth teams.
See the full SEO & Content guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Generating SEO content briefs from the top 10 SERP results so freelance writers stop guessing at structure
Scoring drafts in real time against target terms, entities, and questions before publishing
Tracking whether your brand is being cited by ChatGPT, Perplexity, Claude, and Gemini for the queries you care about
Auditing existing pages to find declining posts and prioritize rewrites by estimated traffic impact
Fit to evaluate
In-house content marketers at small and midsize companies who need briefs and optimization in one tool
SEO agencies managing multiple client domains who want lower per-seat cost than Clearscope or MarketMuse
Solo founders and operators doing their own SEO who can't justify $129+/month for grading alone
Content teams that want to start tracking AI/LLM visibility without buying a separate GEO tool
Business fit
Best for small and midsize content teams, in-house marketers, and agencies that publish 10 to 100+ articles a month and want a single tool that handles research, briefing, optimization, and now LLM citation tracking, without paying enterprise-tier prices. The Starter plan at $49/month gives a solo marketer a real workflow; the $129/month Professional tier covers most agencies and content teams with three seats and 40 optimized articles. If your team's bottleneck is producing briefs fast enough for freelance writers, Frase is usually the right pick over a pure grading tool.
How to evaluate Frase
Use this category when content production, search visibility, or creative output needs more consistency.
Confirm the exact workflow
Map Frase to one concrete workflow first, such as generating seo content briefs from the top 10 serp results so freelance writers stop guessing at structure. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare keyword research, content briefs, optimization guidance, and workflow fit.
Compare practical alternatives
Shortlist Frase against Ahrefs, Semrush, Moz so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Three published tiers: Starter at $49/month (10 articles, 1 seat, 1 domain), Professional at $129/month (40 articles, 3 seats, 5 domains), and Scale at $299/month (100 articles, 5 seats, 10 domains). Additional seats are $29/month on the upper tiers, 20% off with annual billing, and you can buy add-on articles, audit pages, or AI visibility prompts without upgrading the plan. Enterprise is custom. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Frase with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Generating SEO content briefs from the top 10 SERP results so freelance writers stop guessing at structure, Scoring drafts in real time against target terms, entities, and questions before publishing |
|---|---|
| Best-fit team | In-house content marketers at small and midsize companies who need briefs and optimization in one tool, SEO agencies managing multiple client domains who want lower per-seat cost than Clearscope or MarketMuse |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Subscription with per-article and per-seat metering, plus a la carte add-ons |
| Closest alternatives | AhrefsSemrushMozSurfer SEO |
Frase pricing
| Model | Subscription with per-article and per-seat metering, plus a la carte add-ons |
|---|---|
| Snapshot | Three published tiers: Starter at $49/month (10 articles, 1 seat, 1 domain), Professional at $129/month (40 articles, 3 seats, 5 domains), and Scale at $299/month (100 articles, 5 seats, 10 domains). Additional seats are $29/month on the upper tiers, 20% off with annual billing, and you can buy add-on articles, audit pages, or AI visibility prompts without upgrading the plan. Enterprise is custom. |
| Checked |
Common questions about Frase
What is Frase?
Frase is an SEO content platform that pulls apart the top-ranking pages for any keyword in about 30 seconds, hands you a structured outline of the topics, questions, and entities you need to cover, and then scores your draft as you write. The newer build also tracks where your brand shows up across ChatGPT, Perplexity, Claude, and Gemini so you can see whether your content is being cited by the LLMs, not just Google. It works in-browser and integrates into a Google Docs and WordPress workflow without forcing your team to live inside a new editor.
What is Frase used for?
Common use cases: Generating SEO content briefs from the top 10 SERP results so freelance writers stop guessing at structure; Scoring drafts in real time against target terms, entities, and questions before publishing; Tracking whether your brand is being cited by ChatGPT, Perplexity, Claude, and Gemini for the queries you care about; Auditing existing pages to find declining posts and prioritize rewrites by estimated traffic impact.
How much does Frase cost?
Three published tiers: Starter at $49/month (10 articles, 1 seat, 1 domain), Professional at $129/month (40 articles, 3 seats, 5 domains), and Scale at $299/month (100 articles, 5 seats, 10 domains). Additional seats are $29/month on the upper tiers, 20% off with annual billing, and you can buy add-on articles, audit pages, or AI visibility prompts without upgrading the plan. Enterprise is custom.
Who is Frase best for?
Frase fits In-house content marketers at small and midsize companies who need briefs and optimization in one tool, SEO agencies managing multiple client domains who want lower per-seat cost than Clearscope or MarketMuse, Solo founders and operators doing their own SEO who can't justify $129+/month for grading alone, Content teams that want to start tracking AI/LLM visibility without buying a separate GEO tool. Best for small and midsize content teams, in-house marketers, and agencies that publish 10 to 100+ articles a month and want a single tool that handles research, briefing, optimization, and now LLM citation tracking, without paying enterprise-tier prices. The Starter plan at $49/month gives a solo marketer a real workflow; the $129/month Professional tier covers most agencies and content teams with three seats and 40 optimized articles. If your team's bottleneck is producing briefs fast enough for freelance writers, Frase is usually the right pick over a pure grading tool.
What are alternatives to Frase?
Common alternatives to Frase include Ahrefs, Semrush, Moz, Surfer SEO, Clearscope, MarketMuse.