What is Moz?
Moz Pro is one of the original SEO suites, offering keyword research, rank tracking, site audits, link analysis (via the Link Explorer index), and on-page recommendations. It's aimed at in-house SEOs, content marketers, and small agencies who want SEMrush/Ahrefs-style data without the higher price tag. Moz's free MozBar browser extension and Domain Authority metric made the brand famous in the SEO community.
SEO, content optimization, creative production, and search visibility tools for growth teams.
See the full SEO & Content guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Track keyword rankings across search engines weekly
Audit a site for crawlability and on-page SEO issues
Research competitor backlinks via Link Explorer
Find keyword opportunities by difficulty and SERP intent
Fit to evaluate
In-house SEOs at small to mid-sized companies
Content marketers doing their own keyword research
Small agencies managing 3-25 client campaigns
Teams that find Ahrefs and SEMrush too expensive
Business fit
Right for you if you're an in-house SEO or small agency wanting solid rank tracking, keyword research, and link data at a friendlier price than Ahrefs or SEMrush. Skip if you need the largest backlink index on the market, or if you're optimizing for AI search visibility (Surfer or newer tools are stronger there).
How to evaluate Moz
Use this category when content production, search visibility, or creative output needs more consistency.
Confirm the exact workflow
Map Moz to one concrete workflow first, such as track keyword rankings across search engines weekly. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare keyword research, content briefs, optimization guidance, and workflow fit.
Compare practical alternatives
Shortlist Moz against Ahrefs, Semrush, Surfer SEO so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Starter $49/mo, Standard $99/mo (100K crawl pages, 300 keywords, 3 campaigns), Medium $179/mo (500K pages, 1.5K keywords, 10 campaigns, 2 seats), Large $299/mo (1.25M pages, 3K keywords, 25 campaigns, 3 seats). Free trial available. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Moz with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Track keyword rankings across search engines weekly, Audit a site for crawlability and on-page SEO issues |
|---|---|
| Best-fit team | In-house SEOs at small to mid-sized companies, Content marketers doing their own keyword research |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Published pricing |
| Closest alternatives | AhrefsSemrushSurfer SEOClearscope |
Moz pricing
| Model | Published pricing |
|---|---|
| Snapshot | Starter $49/mo, Standard $99/mo (100K crawl pages, 300 keywords, 3 campaigns), Medium $179/mo (500K pages, 1.5K keywords, 10 campaigns, 2 seats), Large $299/mo (1.25M pages, 3K keywords, 25 campaigns, 3 seats). Free trial available. |
| Checked |
Common questions about Moz
What is Moz?
Moz Pro is one of the original SEO suites, offering keyword research, rank tracking, site audits, link analysis (via the Link Explorer index), and on-page recommendations. It's aimed at in-house SEOs, content marketers, and small agencies who want SEMrush/Ahrefs-style data without the higher price tag. Moz's free MozBar browser extension and Domain Authority metric made the brand famous in the SEO community.
What is Moz used for?
Common use cases: Track keyword rankings across search engines weekly; Audit a site for crawlability and on-page SEO issues; Research competitor backlinks via Link Explorer; Find keyword opportunities by difficulty and SERP intent.
How much does Moz cost?
Starter $49/mo, Standard $99/mo (100K crawl pages, 300 keywords, 3 campaigns), Medium $179/mo (500K pages, 1.5K keywords, 10 campaigns, 2 seats), Large $299/mo (1.25M pages, 3K keywords, 25 campaigns, 3 seats). Free trial available.
Who is Moz best for?
Moz fits In-house SEOs at small to mid-sized companies, Content marketers doing their own keyword research, Small agencies managing 3-25 client campaigns, Teams that find Ahrefs and SEMrush too expensive. Right for you if you're an in-house SEO or small agency wanting solid rank tracking, keyword research, and link data at a friendlier price than Ahrefs or SEMrush. Skip if you need the largest backlink index on the market, or if you're optimizing for AI search visibility (Surfer or newer tools are stronger there).
What are alternatives to Moz?
Common alternatives to Moz include Ahrefs, Semrush, Surfer SEO, Clearscope, Frase, MarketMuse.