What is Susan?
Susan is an AI marketing employee built specifically for home services businesses (cleaning, lawn care, pest control, pool, gutters, etc.), running ads on Google/Meta/Nextdoor, handling SEO content, and reporting weekly. She plugs into your CRM, ad accounts, and website rather than replacing them. The vertical focus is the pitch: she ships first results in roughly 14 days and runs month-to-month with no contracts.
Workflow automation platforms that connect business apps and reduce repetitive manual handoffs.
See the full Automation guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Running Google and Meta lead-gen ads for a cleaning company
Producing SEO content targeting nearby neighborhoods
Weekly performance reports tying ad spend to bookings
Replacing a $3K-$5K/mo marketing agency retainer
Fit to evaluate
Home services owners running ads with no in-house marketer
Multi-location service businesses scaling local lead gen
Operators who fired their agency and need a replacement
Service companies wanting performance reporting without a CMO
Business fit
Right for you if you run a home services business spending $2K-$20K/mo on ads and tired of agency retainers. Skip if you're outside home services or need creative brand campaigns rather than direct-response lead gen. You review all ad copy before publish, so it's not fully hands-off. Best as a replacement for a junior marketing manager or boutique agency.
How to evaluate Susan
Use this category when disconnected systems, missed follow-up, or manual handoffs are slowing operations.
Confirm the exact workflow
Map Susan to one concrete workflow first, such as running google and meta lead-gen ads for a cleaning company. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Map the trigger, action, owner, and failure path before choosing a tool.
Compare practical alternatives
Shortlist Susan against Zapier, Make.com, n8n so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Pricing is not published. Susan requires a consultation call to quote, positioned as month-to-month with no contracts and first results within 14 days. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Susan with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Running Google and Meta lead-gen ads for a cleaning company, Producing SEO content targeting nearby neighborhoods |
|---|---|
| Best-fit team | Home services owners running ads with no in-house marketer, Multi-location service businesses scaling local lead gen |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Contact sales |
| Closest alternatives | ZapierMake.comn8nRelay.app |
Susan pricing
| Model | Contact sales |
|---|---|
| Snapshot | Pricing is not published. Susan requires a consultation call to quote, positioned as month-to-month with no contracts and first results within 14 days. |
| Checked |
Common questions about Susan
What is Susan?
Susan is an AI marketing employee built specifically for home services businesses (cleaning, lawn care, pest control, pool, gutters, etc.), running ads on Google/Meta/Nextdoor, handling SEO content, and reporting weekly. She plugs into your CRM, ad accounts, and website rather than replacing them. The vertical focus is the pitch: she ships first results in roughly 14 days and runs month-to-month with no contracts.
What is Susan used for?
Common use cases: Running Google and Meta lead-gen ads for a cleaning company; Producing SEO content targeting nearby neighborhoods; Weekly performance reports tying ad spend to bookings; Replacing a $3K-$5K/mo marketing agency retainer.
How much does Susan cost?
Pricing is not published. Susan requires a consultation call to quote, positioned as month-to-month with no contracts and first results within 14 days.
Who is Susan best for?
Susan fits Home services owners running ads with no in-house marketer, Multi-location service businesses scaling local lead gen, Operators who fired their agency and need a replacement, Service companies wanting performance reporting without a CMO. Right for you if you run a home services business spending $2K-$20K/mo on ads and tired of agency retainers. Skip if you're outside home services or need creative brand campaigns rather than direct-response lead gen. You review all ad copy before publish, so it's not fully hands-off. Best as a replacement for a junior marketing manager or boutique agency.
What are alternatives to Susan?
Common alternatives to Susan include Zapier, Make.com, n8n, Relay.app, Workato, Lindy.