Amplitude
Product analytics with bundled replay, flags, and experimentation, plus AI agents on top.
What is Amplitude?
Amplitude is a product analytics platform that tracks user behavior across web and mobile to show which features drive retention, which paths convert, and where users drop off. It now bundles session replay, feature flags, and web experimentation into the same workspace, plus a growing layer of AI agents that surface anomalies and suggest tests without you writing a SQL query. The data side of the house (Amplitude Data + Govern) handles tracking-plan governance, schema enforcement, and event taxonomy, which is the unglamorous half that most teams pretend they will fix later.
Data warehouses, analytics, business intelligence, product analytics, and AI data workflow tools.
See the full Data & Analytics guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Mapping the activation funnel for a SaaS product and identifying the exact step where new signups churn
Running A/B tests on pricing pages or onboarding flows with feature flags and experimentation in one tool
Replaying sessions of users who triggered a specific error or rage-clicked a button to debug UX issues
Enforcing an event taxonomy across engineering teams with Amplitude Data so dashboards do not silently break
Fit to evaluate
Product managers running weekly retention and feature-usage reviews
Growth teams running ongoing experimentation programs
Data teams that need governed tracking plans across multiple apps
Mid-market and enterprise SaaS, fintech, and consumer apps past PMF
Business fit
Right for you if your product has enough volume that gut-feel debates about feature usage are costing you sprint cycles, and you want analytics, replay, and experimentation in one place. Skip if you are pre-PMF with under a few thousand monthly users, or if you only need pageview analytics, since PostHog or a free plan elsewhere will do the job without the MTU pricing trap.
How to evaluate Amplitude
Use this category when leaders need faster, clearer answers from business data.
Confirm the exact workflow
Map Amplitude to one concrete workflow first, such as mapping the activation funnel for a saas product and identifying the exact step where new signups churn. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare data connectors, modeling, dashboarding, governance, and AI query features.
Compare practical alternatives
Shortlist Amplitude against dbt, Fivetran, Airbyte so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Starter is free with 10K MTUs and up to 2M events, including session replay, unlimited feature flags, and web experimentation. Plus starts at $49/month annual for up to 300K MTUs or 25M events (roughly $0.049 per MTU annually on the calculator). Growth and Enterprise are custom-quoted and unlock causal insights, feature experimentation, predictive audiences, and Govern controls. Add-ons (AI summaries, targeted replay capture, mutual exclusion groups, multi-armed bandits) are sold separately on most tiers, which is where bills quietly inflate. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Amplitude with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Mapping the activation funnel for a SaaS product and identifying the exact step where new signups churn, Running A/B tests on pricing pages or onboarding flows with feature flags and experimentation in one tool |
|---|---|
| Best-fit team | Product managers running weekly retention and feature-usage reviews, Growth teams running ongoing experimentation programs |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Freemium with MTU-and-event tiered pricing; paid plans start at $49/mo annual, scaling to custom enterprise contracts with paid add-ons. |
| Closest alternatives | dbtFivetranAirbyteCensus |
Amplitude pricing
| Model | Freemium with MTU-and-event tiered pricing; paid plans start at $49/mo annual, scaling to custom enterprise contracts with paid add-ons. |
|---|---|
| Snapshot | Starter is free with 10K MTUs and up to 2M events, including session replay, unlimited feature flags, and web experimentation. Plus starts at $49/month annual for up to 300K MTUs or 25M events (roughly $0.049 per MTU annually on the calculator). Growth and Enterprise are custom-quoted and unlock causal insights, feature experimentation, predictive audiences, and Govern controls. Add-ons (AI summaries, targeted replay capture, mutual exclusion groups, multi-armed bandits) are sold separately on most tiers, which is where bills quietly inflate. |
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Common questions about Amplitude
What is Amplitude?
Amplitude is a product analytics platform that tracks user behavior across web and mobile to show which features drive retention, which paths convert, and where users drop off. It now bundles session replay, feature flags, and web experimentation into the same workspace, plus a growing layer of AI agents that surface anomalies and suggest tests without you writing a SQL query. The data side of the house (Amplitude Data + Govern) handles tracking-plan governance, schema enforcement, and event taxonomy, which is the unglamorous half that most teams pretend they will fix later.
What is Amplitude used for?
Common use cases: Mapping the activation funnel for a SaaS product and identifying the exact step where new signups churn; Running A/B tests on pricing pages or onboarding flows with feature flags and experimentation in one tool; Replaying sessions of users who triggered a specific error or rage-clicked a button to debug UX issues; Enforcing an event taxonomy across engineering teams with Amplitude Data so dashboards do not silently break.
How much does Amplitude cost?
Starter is free with 10K MTUs and up to 2M events, including session replay, unlimited feature flags, and web experimentation. Plus starts at $49/month annual for up to 300K MTUs or 25M events (roughly $0.049 per MTU annually on the calculator). Growth and Enterprise are custom-quoted and unlock causal insights, feature experimentation, predictive audiences, and Govern controls. Add-ons (AI summaries, targeted replay capture, mutual exclusion groups, multi-armed bandits) are sold separately on most tiers, which is where bills quietly inflate.
Who is Amplitude best for?
Amplitude fits Product managers running weekly retention and feature-usage reviews, Growth teams running ongoing experimentation programs, Data teams that need governed tracking plans across multiple apps, Mid-market and enterprise SaaS, fintech, and consumer apps past PMF. Right for you if your product has enough volume that gut-feel debates about feature usage are costing you sprint cycles, and you want analytics, replay, and experimentation in one place. Skip if you are pre-PMF with under a few thousand monthly users, or if you only need pageview analytics, since PostHog or a free plan elsewhere will do the job without the MTU pricing trap.
What are alternatives to Amplitude?
Common alternatives to Amplitude include dbt, Fivetran, Airbyte, Census, Hightouch, Segment.