Artisan
Ava the AI BDR finds leads, writes the emails, and books the meetings
What is Artisan?
Artisan sells Ava, an AI BDR that finds B2B leads across a 250M+ contact database, runs multi-channel outbound (email, social, phone), handles replies and objections, and books meetings into your calendar. It folds data, enrichment, sequencing, and reply handling into one product instead of stitching Apollo plus Outreach plus Clay. Bought by founders and small sales teams who want SDR output without hiring SDRs.
CRM, sales, marketing, and revenue platforms used to manage leads, pipelines, and follow-up.
See the full CRM & Sales guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Replace or augment a junior SDR with an always-on AI prospecting
Run founder-led outbound without learning Apollo plus Outreach plus Clay
Multi-channel sequences across email, LinkedIn, and dial in one tool
Autonomous reply handling and meeting booking into HubSpot or Salesforce
Fit to evaluate
Seed to Series B founders running their own outbound
Small sales teams wanting one tool instead of a stitched RevTech stack
Agencies running outbound for multiple client ICPs
RevOps leaders piloting AI SDRs before scaling human headcount
Business fit
Right for you if you're a founder-led or under-resourced GTM team and you'd rather pay for outcomes than train and churn a human SDR. Skip if you sell into highly regulated industries where outbound nuance matters, your ICP is too niche for a 250M database, or you already have a tuned Apollo plus Outreach stack producing meetings. The Employee tier targets 4-30 positive replies/month, so model whether that math beats a $70k SDR plus tools before committing annually.
How to evaluate Artisan
Use this category when missed follow-up, scattered lead data, or inconsistent sales process is limiting growth.
Confirm the exact workflow
Map Artisan to one concrete workflow first, such as replace or augment a junior sdr with an always-on ai prospecting. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare pipeline visibility, contact data quality, and follow-up automation.
Compare practical alternatives
Shortlist Artisan against GoHighLevel, HubSpot, Salesforce so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Free plan: $0/mo with 300 credits. Intern: $250/mo (annual billing) for 12K credits, targeting 1-12 positive replies/month. Employee (recommended): $600/mo (annual) for 30K credits, targeting 4-30 positive replies/month. Enterprise: custom, 50+ positive replies/month, demo required. Optional human power dialer add-on at $67/seat/mo. Annual billing on the published tiers. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Artisan with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Replace or augment a junior SDR with an always-on AI prospecting, Run founder-led outbound without learning Apollo plus Outreach plus Clay |
|---|---|
| Best-fit team | Seed to Series B founders running their own outbound, Small sales teams wanting one tool instead of a stitched RevTech stack |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Free plan + paid plans |
| Closest alternatives | GoHighLevelHubSpotSalesforcePipedrive |
Artisan pricing
| Model | Free plan + paid plans |
|---|---|
| Snapshot | Free plan: $0/mo with 300 credits. Intern: $250/mo (annual billing) for 12K credits, targeting 1-12 positive replies/month. Employee (recommended): $600/mo (annual) for 30K credits, targeting 4-30 positive replies/month. Enterprise: custom, 50+ positive replies/month, demo required. Optional human power dialer add-on at $67/seat/mo. Annual billing on the published tiers. |
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Common questions about Artisan
What is Artisan?
Artisan sells Ava, an AI BDR that finds B2B leads across a 250M+ contact database, runs multi-channel outbound (email, social, phone), handles replies and objections, and books meetings into your calendar. It folds data, enrichment, sequencing, and reply handling into one product instead of stitching Apollo plus Outreach plus Clay. Bought by founders and small sales teams who want SDR output without hiring SDRs.
What is Artisan used for?
Common use cases: Replace or augment a junior SDR with an always-on AI prospecting; Run founder-led outbound without learning Apollo plus Outreach plus Clay; Multi-channel sequences across email, LinkedIn, and dial in one tool; Autonomous reply handling and meeting booking into HubSpot or Salesforce.
How much does Artisan cost?
Free plan: $0/mo with 300 credits. Intern: $250/mo (annual billing) for 12K credits, targeting 1-12 positive replies/month. Employee (recommended): $600/mo (annual) for 30K credits, targeting 4-30 positive replies/month. Enterprise: custom, 50+ positive replies/month, demo required. Optional human power dialer add-on at $67/seat/mo. Annual billing on the published tiers.
Who is Artisan best for?
Artisan fits Seed to Series B founders running their own outbound, Small sales teams wanting one tool instead of a stitched RevTech stack, Agencies running outbound for multiple client ICPs, RevOps leaders piloting AI SDRs before scaling human headcount. Right for you if you're a founder-led or under-resourced GTM team and you'd rather pay for outcomes than train and churn a human SDR. Skip if you sell into highly regulated industries where outbound nuance matters, your ICP is too niche for a 250M database, or you already have a tuned Apollo plus Outreach stack producing meetings. The Employee tier targets 4-30 positive replies/month, so model whether that math beats a $70k SDR plus tools before committing annually.
What are alternatives to Artisan?
Common alternatives to Artisan include GoHighLevel, HubSpot, Salesforce, Pipedrive, Keap, Apollo.