Keap
All-in-one CRM and automation for small businesses tired of stitching tools together
What is Keap?
Keap is a long-running small-business CRM and marketing automation platform that bundles contact management, email and SMS campaigns, pipelines, appointment booking, invoicing, and payments into a single tool with a drag-and-drop automation builder. It pitches itself as the HubSpot alternative for owners who want one platform instead of stitching together five. Bought primarily by coaches, service providers, and small B2C operators who need automation without a RevOps team.
CRM, sales, marketing, and revenue platforms used to manage leads, pipelines, and follow-up.
See the full CRM & Sales guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
End-to-end lead capture, nurture, and follow-up for coaches and consultants
Automated appointment booking with email and SMS reminders
Quote-to-cash workflow with invoicing and Stripe-style payment collection
Multi-step drip campaigns triggered by tags and pipeline stage
Fit to evaluate
Coaches, consultants, and course creators with 2k-25k contacts
Local service businesses replacing Mailchimp plus a separate CRM
Franchise owners needing repeatable automation templates
Small B2C operators who want managed onboarding included
Business fit
Right for you if you run a sub-25-person service business and want CRM, email, SMS, scheduling, and invoicing under one roof with implementation help included. Skip if you're a B2B SaaS company, you need modern UX, or you object to the mandatory paid onboarding most plans require. Keap is a 20-year-old product with a loyal small-business base; the trade-off is depth over polish, and the single all-inclusive plan means you pay for breadth even if you only use half.
How to evaluate Keap
Use this category when missed follow-up, scattered lead data, or inconsistent sales process is limiting growth.
Confirm the exact workflow
Map Keap to one concrete workflow first, such as end-to-end lead capture, nurture, and follow-up for coaches and consultants. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare pipeline visibility, contact data quality, and follow-up automation.
Compare practical alternatives
Shortlist Keap against GoHighLevel, HubSpot, Salesforce so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
One unified plan starting at $299/mo (or $2,988 billed annually) including 2 users, the full platform, and a base SMS allowance (500 messages, 100 minutes). Additional users $39/mo each. Final price scales with your contact count; you enter your contact volume on the pricing page to get a number. Text marketing add-ons range $24-$279/mo. Free trial available (25-email cap, no payments or SMS). Paid implementation typically required. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Keap with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | End-to-end lead capture, nurture, and follow-up for coaches and consultants, Automated appointment booking with email and SMS reminders |
|---|---|
| Best-fit team | Coaches, consultants, and course creators with 2k-25k contacts, Local service businesses replacing Mailchimp plus a separate CRM |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Published pricing |
| Closest alternatives | GoHighLevelHubSpotSalesforcePipedrive |
Keap pricing
| Model | Published pricing |
|---|---|
| Snapshot | One unified plan starting at $299/mo (or $2,988 billed annually) including 2 users, the full platform, and a base SMS allowance (500 messages, 100 minutes). Additional users $39/mo each. Final price scales with your contact count; you enter your contact volume on the pricing page to get a number. Text marketing add-ons range $24-$279/mo. Free trial available (25-email cap, no payments or SMS). Paid implementation typically required. |
| Checked |
Common questions about Keap
What is Keap?
Keap is a long-running small-business CRM and marketing automation platform that bundles contact management, email and SMS campaigns, pipelines, appointment booking, invoicing, and payments into a single tool with a drag-and-drop automation builder. It pitches itself as the HubSpot alternative for owners who want one platform instead of stitching together five. Bought primarily by coaches, service providers, and small B2C operators who need automation without a RevOps team.
What is Keap used for?
Common use cases: End-to-end lead capture, nurture, and follow-up for coaches and consultants; Automated appointment booking with email and SMS reminders; Quote-to-cash workflow with invoicing and Stripe-style payment collection; Multi-step drip campaigns triggered by tags and pipeline stage.
How much does Keap cost?
One unified plan starting at $299/mo (or $2,988 billed annually) including 2 users, the full platform, and a base SMS allowance (500 messages, 100 minutes). Additional users $39/mo each. Final price scales with your contact count; you enter your contact volume on the pricing page to get a number. Text marketing add-ons range $24-$279/mo. Free trial available (25-email cap, no payments or SMS). Paid implementation typically required.
Who is Keap best for?
Keap fits Coaches, consultants, and course creators with 2k-25k contacts, Local service businesses replacing Mailchimp plus a separate CRM, Franchise owners needing repeatable automation templates, Small B2C operators who want managed onboarding included. Right for you if you run a sub-25-person service business and want CRM, email, SMS, scheduling, and invoicing under one roof with implementation help included. Skip if you're a B2B SaaS company, you need modern UX, or you object to the mandatory paid onboarding most plans require. Keap is a 20-year-old product with a loyal small-business base; the trade-off is depth over polish, and the single all-inclusive plan means you pay for breadth even if you only use half.
What are alternatives to Keap?
Common alternatives to Keap include GoHighLevel, HubSpot, Salesforce, Pipedrive, Artisan, Apollo.