What is Drift?
Drift is now part of Salesloft and operates as the conversational marketing layer of the Salesloft Rhythm platform, focused on B2B website chat, visitor identification, lead qualification, and routing into sales workflows. It deanonymizes visitors and pushes prioritized actions to reps inside Rhythm. Pricing is no longer published; Salesloft sells it as part of bundled revenue platform contracts.
Customer support chatbots, AI agents, and helpdesk automation tools for website and product support.
See the full AI Chatbots guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
B2B website chat that books meetings with AEs in real time
Visitor identification deanonymizing accounts for ABM outreach
Routing intent-qualified leads into Salesloft Rhythm prioritized actions
Conversational marketing on high-intent pricing and demo pages
Fit to evaluate
Salesloft customers who want website chat native to their existing platform
B2B revenue teams running account-based marketing motions
Enterprise SaaS marketing leaders measuring chat-sourced pipeline
Sales ops leaders consolidating chat plus sequencing under one vendor
Business fit
Right for you if you're a B2B company already running Salesloft (or evaluating Rhythm) and want website chat that hands leads straight into your sales sequence instead of a CS inbox. The visitor identification and intent routing pieces are still strong for ABM motions. Skip if you're not on Salesloft, since the standalone Drift roadmap has slowed since acquisition, and lighter conversational tools like Qualified or Intercom may give you more independence. Also skip if you want a support chatbot, this is a sales engagement tool.
How to evaluate Drift
Use this category when support volume is growing faster than the team can handle manually.
Confirm the exact workflow
Map Drift to one concrete workflow first, such as b2b website chat that books meetings with aes in real time. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Check knowledge-base ingestion, answer citations, and handoff controls.
Compare practical alternatives
Shortlist Drift against Chatbase, Intercom Fin, Tidio so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
No public pricing post-Salesloft acquisition. Sold as part of Salesloft Rhythm bundles via direct sales. Contact Salesloft for a quote scoped to seats, traffic volume, and platform tier. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Drift with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | B2B website chat that books meetings with AEs in real time, Visitor identification deanonymizing accounts for ABM outreach |
|---|---|
| Best-fit team | Salesloft customers who want website chat native to their existing platform, B2B revenue teams running account-based marketing motions |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Contact sales |
| Closest alternatives | ChatbaseIntercom FinTidioZendesk AI |
Drift pricing
| Model | Contact sales |
|---|---|
| Snapshot | No public pricing post-Salesloft acquisition. Sold as part of Salesloft Rhythm bundles via direct sales. Contact Salesloft for a quote scoped to seats, traffic volume, and platform tier. |
| Checked |
Common questions about Drift
What is Drift?
Drift is now part of Salesloft and operates as the conversational marketing layer of the Salesloft Rhythm platform, focused on B2B website chat, visitor identification, lead qualification, and routing into sales workflows. It deanonymizes visitors and pushes prioritized actions to reps inside Rhythm. Pricing is no longer published; Salesloft sells it as part of bundled revenue platform contracts.
What is Drift used for?
Common use cases: B2B website chat that books meetings with AEs in real time; Visitor identification deanonymizing accounts for ABM outreach; Routing intent-qualified leads into Salesloft Rhythm prioritized actions; Conversational marketing on high-intent pricing and demo pages.
How much does Drift cost?
No public pricing post-Salesloft acquisition. Sold as part of Salesloft Rhythm bundles via direct sales. Contact Salesloft for a quote scoped to seats, traffic volume, and platform tier.
Who is Drift best for?
Drift fits Salesloft customers who want website chat native to their existing platform, B2B revenue teams running account-based marketing motions, Enterprise SaaS marketing leaders measuring chat-sourced pipeline, Sales ops leaders consolidating chat plus sequencing under one vendor. Right for you if you're a B2B company already running Salesloft (or evaluating Rhythm) and want website chat that hands leads straight into your sales sequence instead of a CS inbox. The visitor identification and intent routing pieces are still strong for ABM motions. Skip if you're not on Salesloft, since the standalone Drift roadmap has slowed since acquisition, and lighter conversational tools like Qualified or Intercom may give you more independence. Also skip if you want a support chatbot, this is a sales engagement tool.
What are alternatives to Drift?
Common alternatives to Drift include Chatbase, Intercom Fin, Tidio, Zendesk AI, Botpress, Qualified.