What is Landbot?
Landbot is a no-code drag-and-drop builder for conversational bots on websites and WhatsApp, mixing rule-based flows with AI on top so you keep deterministic control. It's used heavily for lead capture, qualification, and survey-style flows by marketing and revenue teams, not as a full helpdesk. Pricing is in euros and the chat quotas are tight - heavy traffic pushes you up quickly.
Customer support chatbots, AI agents, and helpdesk automation tools for website and product support.
See the full AI Chatbots guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Landing-page bot that qualifies leads and books a demo on calendar
WhatsApp bot for appointment booking in clinics or auto dealerships
Conversational survey or NPS collection with branching logic
Onboarding bot that takes new users through a guided setup
Fit to evaluate
Marketing and demand-gen teams owning the website conversion path
Companies in EU regulated industries (finance, insurance, healthcare)
Teams that want WhatsApp Business automation without coding
Founders replacing static contact forms with conversational capture
Business fit
Right for you if you're a marketing or growth team that wants a visual builder for lead-gen flows and prefers structured logic over a free-form LLM. Skip if you want a full support helpdesk or you'll send more than a few thousand chats a month - the pricing tiers cap on chat volume, not features. The WhatsApp tiers include a WABA number but tack on per-conversation Meta fees.
How to evaluate Landbot
Use this category when support volume is growing faster than the team can handle manually.
Confirm the exact workflow
Map Landbot to one concrete workflow first, such as landing-page bot that qualifies leads and books a demo on calendar. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Check knowledge-base ingestion, answer citations, and handoff controls.
Compare practical alternatives
Shortlist Landbot against Chatbase, Intercom Fin, Tidio so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Sandbox free forever (100 chats/mo, 1 seat). Starter EUR 40/mo (500 chats, 100 AI chats). Pro EUR 100/mo (2,500 chats, 300 AI chats). WhatsApp Starter EUR 80/mo, WhatsApp Pro EUR 200/mo, Business from EUR 400/mo. Annual billing roughly 20% off. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Landbot with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Landing-page bot that qualifies leads and books a demo on calendar, WhatsApp bot for appointment booking in clinics or auto dealerships |
|---|---|
| Best-fit team | Marketing and demand-gen teams owning the website conversion path, Companies in EU regulated industries (finance, insurance, healthcare) |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Free plan + paid plans |
| Closest alternatives | ChatbaseIntercom FinTidioZendesk AI |
Landbot pricing
| Model | Free plan + paid plans |
|---|---|
| Snapshot | Sandbox free forever (100 chats/mo, 1 seat). Starter EUR 40/mo (500 chats, 100 AI chats). Pro EUR 100/mo (2,500 chats, 300 AI chats). WhatsApp Starter EUR 80/mo, WhatsApp Pro EUR 200/mo, Business from EUR 400/mo. Annual billing roughly 20% off. |
| Checked |
Common questions about Landbot
What is Landbot?
Landbot is a no-code drag-and-drop builder for conversational bots on websites and WhatsApp, mixing rule-based flows with AI on top so you keep deterministic control. It's used heavily for lead capture, qualification, and survey-style flows by marketing and revenue teams, not as a full helpdesk. Pricing is in euros and the chat quotas are tight - heavy traffic pushes you up quickly.
What is Landbot used for?
Common use cases: Landing-page bot that qualifies leads and books a demo on calendar; WhatsApp bot for appointment booking in clinics or auto dealerships; Conversational survey or NPS collection with branching logic; Onboarding bot that takes new users through a guided setup.
How much does Landbot cost?
Sandbox free forever (100 chats/mo, 1 seat). Starter EUR 40/mo (500 chats, 100 AI chats). Pro EUR 100/mo (2,500 chats, 300 AI chats). WhatsApp Starter EUR 80/mo, WhatsApp Pro EUR 200/mo, Business from EUR 400/mo. Annual billing roughly 20% off.
Who is Landbot best for?
Landbot fits Marketing and demand-gen teams owning the website conversion path, Companies in EU regulated industries (finance, insurance, healthcare), Teams that want WhatsApp Business automation without coding, Founders replacing static contact forms with conversational capture. Right for you if you're a marketing or growth team that wants a visual builder for lead-gen flows and prefers structured logic over a free-form LLM. Skip if you want a full support helpdesk or you'll send more than a few thousand chats a month - the pricing tiers cap on chat volume, not features. The WhatsApp tiers include a WABA number but tack on per-conversation Meta fees.
What are alternatives to Landbot?
Common alternatives to Landbot include Chatbase, Intercom Fin, Tidio, Zendesk AI, Botpress, Drift.