Northbeam
MTA plus MMM plus incrementality for serious ecommerce media buyers
What is Northbeam?
Northbeam is a marketing intelligence platform that combines multi-touch attribution, media mix modeling, and incrementality testing for performance-focused ecommerce brands. Its Northbeam Apex layer feeds modeled conversion signals back into Meta, Google, and TikTok algorithms to improve optimization beyond standard CAPI. It is positioned as the measurement layer for brands whose decisions hinge on knowing which ad dollars are actually incremental.
Ecommerce, retail operations, product discovery, reviews, subscriptions, payments, and store automation tools.
See the full Ecommerce & Retail guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Validating Meta-reported ROAS against modeled and incremental revenue
Quarterly media mix modeling to set channel budget splits
Running geo-holdout incrementality tests on YouTube or CTV spend
Feeding modeled conversions back into ad platforms via Northbeam Apex
Fit to evaluate
Performance marketing teams at $20M+ ecommerce brands
In-house analytics leads who own attribution and budget allocation
Brands running TV, CTV, or podcast alongside paid social
Growth agencies managing $250K+/month accounts that need defensible measurement
Business fit
Right for you if you spend at least $1.5M/year on paid media and have a dedicated growth or analytics owner who will live inside attribution dashboards weekly. The $1,500/month Starter price is steep enough that you need the spend volume to justify it; Professional and Enterprise tiers are explicitly sized for $250K and $500K monthly spend respectively. Skip if your marketing decisions are still channel-by-channel rather than blended, or if you can't dedicate someone to operationalize the insights. Also skip if Triple Whale's price point already serves you and you don't need MMM.
How to evaluate Northbeam
Use this category when store operations, conversion, retention, or fulfillment need improvement.
Confirm the exact workflow
Map Northbeam to one concrete workflow first, such as validating meta-reported roas against modeled and incremental revenue. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare storefront integrations, analytics, fulfillment, inventory, and customer data workflows.
Compare practical alternatives
Shortlist Northbeam against Toast, Recharge, Loop Returns so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Starter starts at $1,500/month, usage-based on data volume, for brands under $1.5M annual media spend with Shopify integration, MTA, Apex, and Creative Analytics. Professional is custom-quoted annual pricing for $250K+/month spenders with platform-agnostic ecommerce integrations. Enterprise is custom-quoted for $500K+/month spenders and adds optional Media Mix Modeling+ and multi-region support. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Northbeam with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Validating Meta-reported ROAS against modeled and incremental revenue, Quarterly media mix modeling to set channel budget splits |
|---|---|
| Best-fit team | Performance marketing teams at $20M+ ecommerce brands, In-house analytics leads who own attribution and budget allocation |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Published pricing |
| Closest alternatives | ToastRechargeLoop ReturnsTapcart |
Northbeam pricing
| Model | Published pricing |
|---|---|
| Snapshot | Starter starts at $1,500/month, usage-based on data volume, for brands under $1.5M annual media spend with Shopify integration, MTA, Apex, and Creative Analytics. Professional is custom-quoted annual pricing for $250K+/month spenders with platform-agnostic ecommerce integrations. Enterprise is custom-quoted for $500K+/month spenders and adds optional Media Mix Modeling+ and multi-region support. |
| Checked |
Common questions about Northbeam
What is Northbeam?
Northbeam is a marketing intelligence platform that combines multi-touch attribution, media mix modeling, and incrementality testing for performance-focused ecommerce brands. Its Northbeam Apex layer feeds modeled conversion signals back into Meta, Google, and TikTok algorithms to improve optimization beyond standard CAPI. It is positioned as the measurement layer for brands whose decisions hinge on knowing which ad dollars are actually incremental.
What is Northbeam used for?
Common use cases: Validating Meta-reported ROAS against modeled and incremental revenue; Quarterly media mix modeling to set channel budget splits; Running geo-holdout incrementality tests on YouTube or CTV spend; Feeding modeled conversions back into ad platforms via Northbeam Apex.
How much does Northbeam cost?
Starter starts at $1,500/month, usage-based on data volume, for brands under $1.5M annual media spend with Shopify integration, MTA, Apex, and Creative Analytics. Professional is custom-quoted annual pricing for $250K+/month spenders with platform-agnostic ecommerce integrations. Enterprise is custom-quoted for $500K+/month spenders and adds optional Media Mix Modeling+ and multi-region support.
Who is Northbeam best for?
Northbeam fits Performance marketing teams at $20M+ ecommerce brands, In-house analytics leads who own attribution and budget allocation, Brands running TV, CTV, or podcast alongside paid social, Growth agencies managing $250K+/month accounts that need defensible measurement. Right for you if you spend at least $1.5M/year on paid media and have a dedicated growth or analytics owner who will live inside attribution dashboards weekly. The $1,500/month Starter price is steep enough that you need the spend volume to justify it; Professional and Enterprise tiers are explicitly sized for $250K and $500K monthly spend respectively. Skip if your marketing decisions are still channel-by-channel rather than blended, or if you can't dedicate someone to operationalize the insights. Also skip if Triple Whale's price point already serves you and you don't need MMM.
What are alternatives to Northbeam?
Common alternatives to Northbeam include Toast, Recharge, Loop Returns, Tapcart, Okendo, Triple Whale.