Recharge
Subscription billing and retention for Shopify brands behind 71% of Shopify subscriptions
What is Recharge?
Recharge is the dominant subscription billing platform for Shopify, powering roughly 71% of subscriptions sold on Shopify and processing over $1B per month in recurring GMV. It handles subscriber portals, churn prevention, bundles, tiered discounts, failed-payment recovery, and Concierge SMS for AI-driven retention. The platform has facilitated $42B in cumulative subscription GMV for over 20,000 brands including Harry's, Billie, Dr. Squatch, and Vital Proteins.
Ecommerce, retail operations, product discovery, reviews, subscriptions, payments, and store automation tools.
See the full Ecommerce & Retail guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Launching a subscribe-and-save program on a Shopify store
Recovering failed payments with automated dunning and win-back flows
Building customizable bundles and tiered discount subscriptions
Reducing churn with Concierge SMS and cancellation flow upsells
Fit to evaluate
Shopify DTC brands in beauty, supplements, food, and pet categories
Shopify Plus merchants scaling past $1M in recurring revenue
Brands moving off Bold or Skio looking for the market leader
Operators who need bundles and loyalty inside one subscription stack
Business fit
Right for you if you run a Shopify or Shopify Plus DTC brand selling consumables, beauty, supplements, or meal kits and need a battle-tested subscription engine. The Plus plan unlocks bundles, loyalty, and SMS, which most growth-stage brands need to defend churn. Skip if you are not on Shopify, since Recharge's depth is tied to the Shopify checkout. Also skip if your subscription volume is tiny ($99/month plus per-transaction fees can outweigh revenue under modest scale).
How to evaluate Recharge
Use this category when store operations, conversion, retention, or fulfillment need improvement.
Confirm the exact workflow
Map Recharge to one concrete workflow first, such as launching a subscribe-and-save program on a shopify store. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare storefront integrations, analytics, fulfillment, inventory, and customer data workflows.
Compare practical alternatives
Shortlist Recharge against Toast, Loop Returns, Tapcart so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Starter is $99/month plus 1.49% + $0.19 per transaction with a 60-day free trial. Plus is $499/month plus 1.34% + $0.19 per transaction with bundles, loyalty, and SMS. Custom is volume-based for high-volume brands. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Recharge with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Launching a subscribe-and-save program on a Shopify store, Recovering failed payments with automated dunning and win-back flows |
|---|---|
| Best-fit team | Shopify DTC brands in beauty, supplements, food, and pet categories, Shopify Plus merchants scaling past $1M in recurring revenue |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Published pricing |
| Closest alternatives | ToastLoop ReturnsTapcartOkendo |
Recharge pricing
| Model | Published pricing |
|---|---|
| Snapshot | Starter is $99/month plus 1.49% + $0.19 per transaction with a 60-day free trial. Plus is $499/month plus 1.34% + $0.19 per transaction with bundles, loyalty, and SMS. Custom is volume-based for high-volume brands. |
| Checked |
Common questions about Recharge
What is Recharge?
Recharge is the dominant subscription billing platform for Shopify, powering roughly 71% of subscriptions sold on Shopify and processing over $1B per month in recurring GMV. It handles subscriber portals, churn prevention, bundles, tiered discounts, failed-payment recovery, and Concierge SMS for AI-driven retention. The platform has facilitated $42B in cumulative subscription GMV for over 20,000 brands including Harry's, Billie, Dr. Squatch, and Vital Proteins.
What is Recharge used for?
Common use cases: Launching a subscribe-and-save program on a Shopify store; Recovering failed payments with automated dunning and win-back flows; Building customizable bundles and tiered discount subscriptions; Reducing churn with Concierge SMS and cancellation flow upsells.
How much does Recharge cost?
Starter is $99/month plus 1.49% + $0.19 per transaction with a 60-day free trial. Plus is $499/month plus 1.34% + $0.19 per transaction with bundles, loyalty, and SMS. Custom is volume-based for high-volume brands.
Who is Recharge best for?
Recharge fits Shopify DTC brands in beauty, supplements, food, and pet categories, Shopify Plus merchants scaling past $1M in recurring revenue, Brands moving off Bold or Skio looking for the market leader, Operators who need bundles and loyalty inside one subscription stack. Right for you if you run a Shopify or Shopify Plus DTC brand selling consumables, beauty, supplements, or meal kits and need a battle-tested subscription engine. The Plus plan unlocks bundles, loyalty, and SMS, which most growth-stage brands need to defend churn. Skip if you are not on Shopify, since Recharge's depth is tied to the Shopify checkout. Also skip if your subscription volume is tiny ($99/month plus per-transaction fees can outweigh revenue under modest scale).
What are alternatives to Recharge?
Common alternatives to Recharge include Toast, Loop Returns, Tapcart, Okendo, Triple Whale, Northbeam.