Triple Whale
AI agents that run your DTC ad accounts on first-party attribution data
What is Triple Whale?
Triple Whale is an AI command center for ecommerce brands that unifies attribution, analytics, and autonomous workflow execution via its Moby 2 AI operator. It pulls first-party data through the Triple Pixel and acts inside ad accounts, building creatives, writing campaigns, and generating landing pages without human handoff. The platform is built around Shopify-native data flows and multi-touch attribution that survives iOS privacy changes.
Ecommerce, retail operations, product discovery, reviews, subscriptions, payments, and store automation tools.
See the full Ecommerce & Retail guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Reconciling Meta and Google reported ROAS against true multi-touch attributed revenue
Running Moby AI to auto-generate creatives and launch campaigns inside ad accounts
Daily executive scorecard for DTC founders covering blended ROAS, AOV, and contribution margin
Post-purchase survey attribution to capture organic and brand-lift sources
Fit to evaluate
Shopify DTC operators spending $50K+/month on paid media
Growth leads at $5M-$50M brands tired of channel-reported ROAS
Performance marketing agencies managing multiple ecommerce clients
Founders who want a single daily dashboard instead of five tabs
Business fit
Right for you if you run a Shopify DTC brand spending six or seven figures on paid media and want one source of truth that also acts on the data instead of just visualizing it. The Starter tier at $179/month fits brands that need real attribution past last-click; the $539/month Custom tier is sized for $20M+ GMV operators wanting white-glove modeling. Skip if you sell primarily through wholesale, marketplaces, or non-Shopify storefronts, since the Triple Pixel and integrations are heavily Shopify-weighted. Also skip if a GA4 dashboard is genuinely covering your decisions today.
How to evaluate Triple Whale
Use this category when store operations, conversion, retention, or fulfillment need improvement.
Confirm the exact workflow
Map Triple Whale to one concrete workflow first, such as reconciling meta and google reported roas against true multi-touch attributed revenue. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare storefront integrations, analytics, fulfillment, inventory, and customer data workflows.
Compare practical alternatives
Shortlist Triple Whale against Toast, Recharge, Loop Returns so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Free plan with Triple Pixel and first/last-click attribution. Starter $179/month ($1,790/year) adds multi-touch attribution and unlimited lookback. Advanced $259/month ($2,590/year) adds subscription data, Total Impact Attribution, and SQL editor. Custom $539/month for $20M+ GMV brands with white-glove support and SLAs. A free Founders Dash add-on is available with 12 months of historical data. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Triple Whale with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Reconciling Meta and Google reported ROAS against true multi-touch attributed revenue, Running Moby AI to auto-generate creatives and launch campaigns inside ad accounts |
|---|---|
| Best-fit team | Shopify DTC operators spending $50K+/month on paid media, Growth leads at $5M-$50M brands tired of channel-reported ROAS |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Free plan + paid plans |
| Closest alternatives | ToastRechargeLoop ReturnsTapcart |
Triple Whale pricing
| Model | Free plan + paid plans |
|---|---|
| Snapshot | Free plan with Triple Pixel and first/last-click attribution. Starter $179/month ($1,790/year) adds multi-touch attribution and unlimited lookback. Advanced $259/month ($2,590/year) adds subscription data, Total Impact Attribution, and SQL editor. Custom $539/month for $20M+ GMV brands with white-glove support and SLAs. A free Founders Dash add-on is available with 12 months of historical data. |
| Checked |
Common questions about Triple Whale
What is Triple Whale?
Triple Whale is an AI command center for ecommerce brands that unifies attribution, analytics, and autonomous workflow execution via its Moby 2 AI operator. It pulls first-party data through the Triple Pixel and acts inside ad accounts, building creatives, writing campaigns, and generating landing pages without human handoff. The platform is built around Shopify-native data flows and multi-touch attribution that survives iOS privacy changes.
What is Triple Whale used for?
Common use cases: Reconciling Meta and Google reported ROAS against true multi-touch attributed revenue; Running Moby AI to auto-generate creatives and launch campaigns inside ad accounts; Daily executive scorecard for DTC founders covering blended ROAS, AOV, and contribution margin; Post-purchase survey attribution to capture organic and brand-lift sources.
How much does Triple Whale cost?
Free plan with Triple Pixel and first/last-click attribution. Starter $179/month ($1,790/year) adds multi-touch attribution and unlimited lookback. Advanced $259/month ($2,590/year) adds subscription data, Total Impact Attribution, and SQL editor. Custom $539/month for $20M+ GMV brands with white-glove support and SLAs. A free Founders Dash add-on is available with 12 months of historical data.
Who is Triple Whale best for?
Triple Whale fits Shopify DTC operators spending $50K+/month on paid media, Growth leads at $5M-$50M brands tired of channel-reported ROAS, Performance marketing agencies managing multiple ecommerce clients, Founders who want a single daily dashboard instead of five tabs. Right for you if you run a Shopify DTC brand spending six or seven figures on paid media and want one source of truth that also acts on the data instead of just visualizing it. The Starter tier at $179/month fits brands that need real attribution past last-click; the $539/month Custom tier is sized for $20M+ GMV operators wanting white-glove modeling. Skip if you sell primarily through wholesale, marketplaces, or non-Shopify storefronts, since the Triple Pixel and integrations are heavily Shopify-weighted. Also skip if a GA4 dashboard is genuinely covering your decisions today.
What are alternatives to Triple Whale?
Common alternatives to Triple Whale include Toast, Recharge, Loop Returns, Tapcart, Okendo, Northbeam.