Prophecy
Agentic data prep that turns prompts into governed pipelines on Databricks and Snowflake
What is Prophecy?
Prophecy is an agentic data preparation and analysis platform whose Claude Code-powered agents turn natural-language goals into governed visual data pipelines on Databricks, Snowflake, and BigQuery. Users describe the outcome (e.g., 'segment leads by campaign'), the agent generates the pipeline, and analysts can inspect and refine each step visually before running it. It includes import paths for legacy Alteryx and Informatica workflows.
Data warehouses, analytics, business intelligence, product analytics, and AI data workflow tools.
See the full Data & Analytics guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Migrating Alteryx or Informatica workflows onto Databricks or Snowflake at scale
Letting marketing or FP&A analysts build governed pipelines from natural-language briefs
Standardizing data prep into Git-versioned, scheduled jobs instead of one-off notebooks
Bootstrapping repeated transformations (attribution, cohorting) into reusable agent flows
Fit to evaluate
Enterprises retiring Alteryx, Informatica, or SSIS
Databricks and Snowflake customers expanding self-serve data prep
Analytics leaders supporting FP&A and marketing analytics teams
Data platform teams enforcing Git and SSO on analyst-built pipelines
Business fit
Right for you if you're modernizing Alteryx or Informatica workflows onto Databricks, Snowflake, or BigQuery and want analysts to drive prep without writing PySpark. Useful for FP&A, marketing, and ops teams that live in spreadsheets but need governed, scheduled pipelines. Skip if you're a small startup with no Spark/warehouse footprint or a coding-fluent team happy in dbt. Skip if you cannot commit annually for the Professional tier.
How to evaluate Prophecy
Use this category when leaders need faster, clearer answers from business data.
Confirm the exact workflow
Map Prophecy to one concrete workflow first, such as migrating alteryx or informatica workflows onto databricks or snowflake at scale. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare data connectors, modeling, dashboarding, governance, and AI query features.
Compare practical alternatives
Shortlist Prophecy against dbt, Fivetran, Airbyte so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Starter is free with up to 500GB processing on public SaaS. Professional is $150/user/month paid annually and adds Databricks/Snowflake/BigQuery execution plus 5 Alteryx imports/user/month. Enterprise Express is $4,000/month for up to 20 users on single-tenant SaaS with SSO/SAML, audit logs, unlimited Alteryx/Informatica imports, Git, and 90 days of forward-deployed engineering support. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Prophecy with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Migrating Alteryx or Informatica workflows onto Databricks or Snowflake at scale, Letting marketing or FP&A analysts build governed pipelines from natural-language briefs |
|---|---|
| Best-fit team | Enterprises retiring Alteryx, Informatica, or SSIS, Databricks and Snowflake customers expanding self-serve data prep |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Free plan + paid plans |
| Closest alternatives | dbtFivetranAirbyteCensus |
Prophecy pricing
| Model | Free plan + paid plans |
|---|---|
| Snapshot | Starter is free with up to 500GB processing on public SaaS. Professional is $150/user/month paid annually and adds Databricks/Snowflake/BigQuery execution plus 5 Alteryx imports/user/month. Enterprise Express is $4,000/month for up to 20 users on single-tenant SaaS with SSO/SAML, audit logs, unlimited Alteryx/Informatica imports, Git, and 90 days of forward-deployed engineering support. |
| Checked |
Common questions about Prophecy
What is Prophecy?
Prophecy is an agentic data preparation and analysis platform whose Claude Code-powered agents turn natural-language goals into governed visual data pipelines on Databricks, Snowflake, and BigQuery. Users describe the outcome (e.g., 'segment leads by campaign'), the agent generates the pipeline, and analysts can inspect and refine each step visually before running it. It includes import paths for legacy Alteryx and Informatica workflows.
What is Prophecy used for?
Common use cases: Migrating Alteryx or Informatica workflows onto Databricks or Snowflake at scale; Letting marketing or FP&A analysts build governed pipelines from natural-language briefs; Standardizing data prep into Git-versioned, scheduled jobs instead of one-off notebooks; Bootstrapping repeated transformations (attribution, cohorting) into reusable agent flows.
How much does Prophecy cost?
Starter is free with up to 500GB processing on public SaaS. Professional is $150/user/month paid annually and adds Databricks/Snowflake/BigQuery execution plus 5 Alteryx imports/user/month. Enterprise Express is $4,000/month for up to 20 users on single-tenant SaaS with SSO/SAML, audit logs, unlimited Alteryx/Informatica imports, Git, and 90 days of forward-deployed engineering support.
Who is Prophecy best for?
Prophecy fits Enterprises retiring Alteryx, Informatica, or SSIS, Databricks and Snowflake customers expanding self-serve data prep, Analytics leaders supporting FP&A and marketing analytics teams, Data platform teams enforcing Git and SSO on analyst-built pipelines. Right for you if you're modernizing Alteryx or Informatica workflows onto Databricks, Snowflake, or BigQuery and want analysts to drive prep without writing PySpark. Useful for FP&A, marketing, and ops teams that live in spreadsheets but need governed, scheduled pipelines. Skip if you're a small startup with no Spark/warehouse footprint or a coding-fluent team happy in dbt. Skip if you cannot commit annually for the Professional tier.
What are alternatives to Prophecy?
Common alternatives to Prophecy include dbt, Fivetran, Airbyte, Census, Hightouch, Segment.