Scrunch AI
AI citation tracking plus AXP layer that serves bot-optimized pages without changing UX
What is Scrunch AI?
Scrunch is an AI Customer Experience platform that tracks citations and rankings across ChatGPT, Perplexity, Claude, Gemini, and Copilot, and adds an Agent Experience Platform (AXP) that serves AI-optimized versions of your pages to bots without changing the human UX. SOC 2 Type II with RBAC. Sold to mid-market and enterprise brands (500+ including Lenovo, Skims, Crunchbase) running AI visibility as a real channel.
SEO, content optimization, creative production, and search visibility tools for growth teams.
See the full SEO & Content guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Enterprise SEO team serving optimized markup to GPTBot via AXP while keeping the human page untouched
Agency running multi-region citation tracking for a global retail client
Brand team auditing which competitor pages are being cited for category prompts
Crawler observability: seeing in real time which bots hit which pages
Fit to evaluate
Mid-market and enterprise brands with a real AEO budget
Multi-brand or multi-region marketing teams
Agencies serving enterprise clients that require SOC 2
Companies that want to act on AI search, not just monitor it
Business fit
Right for you if you want to actually influence AI answers, not just measure them; AXP is the differentiator. Right for you if you have multi-site, multi-region rollouts and need enterprise security. Skip if budget is under ~$300/month or you only need monitoring. Skip if your stack cannot accommodate a separate bot-serving layer for compliance reasons.
How to evaluate Scrunch AI
Use this category when content production, search visibility, or creative output needs more consistency.
Confirm the exact workflow
Map Scrunch AI to one concrete workflow first, such as enterprise seo team serving optimized markup to gptbot via axp while keeping the human page untouched. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare keyword research, content briefs, optimization guidance, and workflow fit.
Compare practical alternatives
Shortlist Scrunch AI against Ahrefs, Semrush, Moz so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Starter $250/mo annual or $300/mo monthly (3 seats, 350 custom prompts, 1,000 industry prompts, 5 page audits). Growth $417/mo annual or $500/mo monthly (5 seats, 700 custom prompts, 10 page audits). Enterprise custom (SAML/OIDC, Data API). Additional seats $25/mo. 7-day Starter free trial, no card. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Scrunch AI with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Enterprise SEO team serving optimized markup to GPTBot via AXP while keeping the human page untouched, Agency running multi-region citation tracking for a global retail client |
|---|---|
| Best-fit team | Mid-market and enterprise brands with a real AEO budget, Multi-brand or multi-region marketing teams |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Published pricing |
| Closest alternatives | AhrefsSemrushMozSurfer SEO |
Scrunch AI pricing
| Model | Published pricing |
|---|---|
| Snapshot | Starter $250/mo annual or $300/mo monthly (3 seats, 350 custom prompts, 1,000 industry prompts, 5 page audits). Growth $417/mo annual or $500/mo monthly (5 seats, 700 custom prompts, 10 page audits). Enterprise custom (SAML/OIDC, Data API). Additional seats $25/mo. 7-day Starter free trial, no card. |
| Checked |
Common questions about Scrunch AI
What is Scrunch AI?
Scrunch is an AI Customer Experience platform that tracks citations and rankings across ChatGPT, Perplexity, Claude, Gemini, and Copilot, and adds an Agent Experience Platform (AXP) that serves AI-optimized versions of your pages to bots without changing the human UX. SOC 2 Type II with RBAC. Sold to mid-market and enterprise brands (500+ including Lenovo, Skims, Crunchbase) running AI visibility as a real channel.
What is Scrunch AI used for?
Common use cases: Enterprise SEO team serving optimized markup to GPTBot via AXP while keeping the human page untouched; Agency running multi-region citation tracking for a global retail client; Brand team auditing which competitor pages are being cited for category prompts; Crawler observability: seeing in real time which bots hit which pages.
How much does Scrunch AI cost?
Starter $250/mo annual or $300/mo monthly (3 seats, 350 custom prompts, 1,000 industry prompts, 5 page audits). Growth $417/mo annual or $500/mo monthly (5 seats, 700 custom prompts, 10 page audits). Enterprise custom (SAML/OIDC, Data API). Additional seats $25/mo. 7-day Starter free trial, no card.
Who is Scrunch AI best for?
Scrunch AI fits Mid-market and enterprise brands with a real AEO budget, Multi-brand or multi-region marketing teams, Agencies serving enterprise clients that require SOC 2, Companies that want to act on AI search, not just monitor it. Right for you if you want to actually influence AI answers, not just measure them; AXP is the differentiator. Right for you if you have multi-site, multi-region rollouts and need enterprise security. Skip if budget is under ~$300/month or you only need monitoring. Skip if your stack cannot accommodate a separate bot-serving layer for compliance reasons.
What are alternatives to Scrunch AI?
Common alternatives to Scrunch AI include Ahrefs, Semrush, Moz, Surfer SEO, Clearscope, Frase.