Attio
AI-native CRM built on a contact graph, priced flat per seat from EUR 29/mo
What is Attio?
Attio is an AI-native CRM built around a flexible contact graph that auto-populates from your team's email and calendar history, with a customisable data model that treats companies, contacts, deals, and custom objects as first-class records you can link arbitrarily. Pricing is straightforward per-seat per-month (versus HubSpot's per-hub plus contact-tier complexity), which makes it materially cheaper for small high-quality sales teams and dramatically simpler to forecast.
CRM, sales, marketing, and revenue platforms used to manage leads, pipelines, and follow-up.
See the full CRM & Sales guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Auto-build a complete contact and company graph from sales team Gmail and Google Calendar on day one
Run a VC deal pipeline where the data model maps founders, companies, rounds, and intros as linked objects
Power AI workflows that research inbound leads, surface buying signals, and write to the CRM autonomously
Model a custom object schema (e.g. clinics, prescribers, patients) that traditional CRMs would need consulting hours to build
Fit to evaluate
Seed-to-Series-B startups that want a CRM that feels native to modern SaaS workflows
Venture capital and private equity firms managing relationship-driven pipelines
Product-led growth teams treating CRM as a graph rather than a list of opportunities
Founders and ops leads who want flat per-seat pricing they can predict 12 months ahead
Business fit
Right for you if you're a high-growth startup, VC firm, or product-led growth team that values a flexible custom data model, fast onboarding via email/calendar import, and clean per-seat pricing. Skip if you need built-in marketing automation, landing pages, email campaigns, or service ticketing as part of the CRM, since Attio is deliberately scoped to the CRM-and-relationship layer and expects you to bring tools like Customer.io or Resend for downstream channels. Skip if you're a large enterprise with deeply customised legacy Salesforce processes you can't easily rebuild.
How to evaluate Attio
Use this category when missed follow-up, scattered lead data, or inconsistent sales process is limiting growth.
Confirm the exact workflow
Map Attio to one concrete workflow first, such as auto-build a complete contact and company graph from sales team gmail and google calendar on day one. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare pipeline visibility, contact data quality, and follow-up automation.
Compare practical alternatives
Shortlist Attio against GoHighLevel, HubSpot, Salesforce so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Free for up to 3 users with core CRM features. Plus is EUR 29/seat/mo billed annually (EUR 36/mo monthly) with enhanced enrichment, email sync, and reporting. Pro is EUR 69/seat/mo billed annually (EUR 86/mo monthly) for a single source of truth across teams with workflows and advanced AI. Enterprise is custom-quoted, billed annually, with unlimited objects and advanced admin controls. Plus and Pro both carry a 20 percent discount when billed annually. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Attio with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Auto-build a complete contact and company graph from sales team Gmail and Google Calendar on day one, Run a VC deal pipeline where the data model maps founders, companies, rounds, and intros as linked objects |
|---|---|
| Best-fit team | Seed-to-Series-B startups that want a CRM that feels native to modern SaaS workflows, Venture capital and private equity firms managing relationship-driven pipelines |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Per-seat per-month subscription with free tier under 3 users and custom enterprise quote |
| Closest alternatives | GoHighLevelHubSpotSalesforcePipedrive |
Attio pricing
| Model | Per-seat per-month subscription with free tier under 3 users and custom enterprise quote |
|---|---|
| Snapshot | Free for up to 3 users with core CRM features. Plus is EUR 29/seat/mo billed annually (EUR 36/mo monthly) with enhanced enrichment, email sync, and reporting. Pro is EUR 69/seat/mo billed annually (EUR 86/mo monthly) for a single source of truth across teams with workflows and advanced AI. Enterprise is custom-quoted, billed annually, with unlimited objects and advanced admin controls. Plus and Pro both carry a 20 percent discount when billed annually. |
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Common questions about Attio
What is Attio?
Attio is an AI-native CRM built around a flexible contact graph that auto-populates from your team's email and calendar history, with a customisable data model that treats companies, contacts, deals, and custom objects as first-class records you can link arbitrarily. Pricing is straightforward per-seat per-month (versus HubSpot's per-hub plus contact-tier complexity), which makes it materially cheaper for small high-quality sales teams and dramatically simpler to forecast.
What is Attio used for?
Common use cases: Auto-build a complete contact and company graph from sales team Gmail and Google Calendar on day one; Run a VC deal pipeline where the data model maps founders, companies, rounds, and intros as linked objects; Power AI workflows that research inbound leads, surface buying signals, and write to the CRM autonomously; Model a custom object schema (e.g. clinics, prescribers, patients) that traditional CRMs would need consulting hours to build.
How much does Attio cost?
Free for up to 3 users with core CRM features. Plus is EUR 29/seat/mo billed annually (EUR 36/mo monthly) with enhanced enrichment, email sync, and reporting. Pro is EUR 69/seat/mo billed annually (EUR 86/mo monthly) for a single source of truth across teams with workflows and advanced AI. Enterprise is custom-quoted, billed annually, with unlimited objects and advanced admin controls. Plus and Pro both carry a 20 percent discount when billed annually.
Who is Attio best for?
Attio fits Seed-to-Series-B startups that want a CRM that feels native to modern SaaS workflows, Venture capital and private equity firms managing relationship-driven pipelines, Product-led growth teams treating CRM as a graph rather than a list of opportunities, Founders and ops leads who want flat per-seat pricing they can predict 12 months ahead. Right for you if you're a high-growth startup, VC firm, or product-led growth team that values a flexible custom data model, fast onboarding via email/calendar import, and clean per-seat pricing. Skip if you need built-in marketing automation, landing pages, email campaigns, or service ticketing as part of the CRM, since Attio is deliberately scoped to the CRM-and-relationship layer and expects you to bring tools like Customer.io or Resend for downstream channels. Skip if you're a large enterprise with deeply customised legacy Salesforce processes you can't easily rebuild.
What are alternatives to Attio?
Common alternatives to Attio include GoHighLevel, HubSpot, Salesforce, Pipedrive, Keap, Artisan.