Brevo
Email, SMS, and CRM under one roof for SMBs who hate stitching tools together
What is Brevo?
Brevo (formerly Sendinblue) is a French-built marketing suite covering email, SMS, WhatsApp, marketing automation, and a basic CRM in one tool. It's aimed at SMBs and mid-market teams who want one bill instead of separate Mailchimp, Twilio, and HubSpot subscriptions. The platform hit unicorn status in 2025 after passing $100M ARR while staying profitable.
CRM, sales, marketing, and revenue platforms used to manage leads, pipelines, and follow-up.
See the full CRM & Sales guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Send transactional and marketing emails from one platform
Run SMS and WhatsApp campaigns alongside email
Build automated welcome and abandoned-cart flows
Manage contacts and deals in a built-in CRM
Fit to evaluate
SMBs replacing Mailchimp + a separate SMS vendor
European companies wanting EU data residency
Ecommerce stores under 100K contacts
Solo founders who need free unlimited contacts
Business fit
Right for you if you're a small or mid-sized business that wants email plus SMS plus a light CRM without paying enterprise prices. The free plan handles unlimited contacts (capped at 300 emails/day), which is rare in this category. Skip if you need deep B2B sales pipeline tooling or sophisticated lifecycle messaging at the level Customer.io offers.
How to evaluate Brevo
Use this category when missed follow-up, scattered lead data, or inconsistent sales process is limiting growth.
Confirm the exact workflow
Map Brevo to one concrete workflow first, such as send transactional and marketing emails from one platform. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare pipeline visibility, contact data quality, and follow-up automation.
Compare practical alternatives
Shortlist Brevo against GoHighLevel, HubSpot, Salesforce so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Free plan (unlimited contacts, 300 emails/day). Starter $9/mo (5K emails). Business $18/mo adds automation, A/B testing, landing pages. Enterprise custom pricing for 1M+ emails, SSO, and dedicated IP. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Brevo with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Send transactional and marketing emails from one platform, Run SMS and WhatsApp campaigns alongside email |
|---|---|
| Best-fit team | SMBs replacing Mailchimp + a separate SMS vendor, European companies wanting EU data residency |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Free plan + paid plans |
| Closest alternatives | GoHighLevelHubSpotSalesforcePipedrive |
Brevo pricing
| Model | Free plan + paid plans |
|---|---|
| Snapshot | Free plan (unlimited contacts, 300 emails/day). Starter $9/mo (5K emails). Business $18/mo adds automation, A/B testing, landing pages. Enterprise custom pricing for 1M+ emails, SSO, and dedicated IP. |
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Common questions about Brevo
What is Brevo?
Brevo (formerly Sendinblue) is a French-built marketing suite covering email, SMS, WhatsApp, marketing automation, and a basic CRM in one tool. It's aimed at SMBs and mid-market teams who want one bill instead of separate Mailchimp, Twilio, and HubSpot subscriptions. The platform hit unicorn status in 2025 after passing $100M ARR while staying profitable.
What is Brevo used for?
Common use cases: Send transactional and marketing emails from one platform; Run SMS and WhatsApp campaigns alongside email; Build automated welcome and abandoned-cart flows; Manage contacts and deals in a built-in CRM.
How much does Brevo cost?
Free plan (unlimited contacts, 300 emails/day). Starter $9/mo (5K emails). Business $18/mo adds automation, A/B testing, landing pages. Enterprise custom pricing for 1M+ emails, SSO, and dedicated IP.
Who is Brevo best for?
Brevo fits SMBs replacing Mailchimp + a separate SMS vendor, European companies wanting EU data residency, Ecommerce stores under 100K contacts, Solo founders who need free unlimited contacts. Right for you if you're a small or mid-sized business that wants email plus SMS plus a light CRM without paying enterprise prices. The free plan handles unlimited contacts (capped at 300 emails/day), which is rare in this category. Skip if you need deep B2B sales pipeline tooling or sophisticated lifecycle messaging at the level Customer.io offers.
What are alternatives to Brevo?
Common alternatives to Brevo include GoHighLevel, HubSpot, Salesforce, Pipedrive, Keap, Artisan.