Clearbit
B2B enrichment that lives natively inside HubSpot since the Breeze rebrand
What is Clearbit?
Clearbit, now part of HubSpot and rebranded as Breeze Intelligence, is a B2B data enrichment service that hydrates lead and account records with firmographics, technographics, and buying intent from IP-level visitor identification. It's deepest inside HubSpot, which is the obvious buyer profile post-acquisition. Best for HubSpot-native teams; standalone users have moved to Apollo or Clay since the acquisition.
CRM, sales, marketing, and revenue platforms used to manage leads, pipelines, and follow-up.
See the full CRM & Sales guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Enriching HubSpot lead records with firmographics on form fill
Shortening web forms by auto-filling company data from email
Identifying anonymous website visitors at the account level
Routing inbound leads based on company size and industry
Fit to evaluate
HubSpot Marketing Hub customers wanting native enrichment
Demand gen teams running ABM inside HubSpot
RevOps teams shortening conversion forms
B2B marketers identifying high-intent anonymous visitors
Business fit
Right for you if HubSpot is your CRM and marketing automation hub and you want enrichment, form shortening, and reveal data working inside it without integration work. Skip if you're on Salesforce or a non-HubSpot stack; the standalone API has been deprioritized and HubSpot's pricing model now applies. Skip also if you need deep contact-level coverage; Clearbit's strength is company data, not personal contact info.
How to evaluate Clearbit
Use this category when missed follow-up, scattered lead data, or inconsistent sales process is limiting growth.
Confirm the exact workflow
Map Clearbit to one concrete workflow first, such as enriching hubspot lead records with firmographics on form fill. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare pipeline visibility, contact data quality, and follow-up automation.
Compare practical alternatives
Shortlist Clearbit against GoHighLevel, HubSpot, Salesforce so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
No standalone pricing page since the HubSpot acquisition. Breeze Intelligence credits are sold as a HubSpot add-on; entry packs start around $30/month for 100 credits, scaling with volume. Contact HubSpot for enterprise quotes. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Clearbit with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Enriching HubSpot lead records with firmographics on form fill, Shortening web forms by auto-filling company data from email |
|---|---|
| Best-fit team | HubSpot Marketing Hub customers wanting native enrichment, Demand gen teams running ABM inside HubSpot |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Contact sales |
| Closest alternatives | GoHighLevelHubSpotSalesforcePipedrive |
Clearbit pricing
| Model | Contact sales |
|---|---|
| Snapshot | No standalone pricing page since the HubSpot acquisition. Breeze Intelligence credits are sold as a HubSpot add-on; entry packs start around $30/month for 100 credits, scaling with volume. Contact HubSpot for enterprise quotes. |
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Common questions about Clearbit
What is Clearbit?
Clearbit, now part of HubSpot and rebranded as Breeze Intelligence, is a B2B data enrichment service that hydrates lead and account records with firmographics, technographics, and buying intent from IP-level visitor identification. It's deepest inside HubSpot, which is the obvious buyer profile post-acquisition. Best for HubSpot-native teams; standalone users have moved to Apollo or Clay since the acquisition.
What is Clearbit used for?
Common use cases: Enriching HubSpot lead records with firmographics on form fill; Shortening web forms by auto-filling company data from email; Identifying anonymous website visitors at the account level; Routing inbound leads based on company size and industry.
How much does Clearbit cost?
No standalone pricing page since the HubSpot acquisition. Breeze Intelligence credits are sold as a HubSpot add-on; entry packs start around $30/month for 100 credits, scaling with volume. Contact HubSpot for enterprise quotes.
Who is Clearbit best for?
Clearbit fits HubSpot Marketing Hub customers wanting native enrichment, Demand gen teams running ABM inside HubSpot, RevOps teams shortening conversion forms, B2B marketers identifying high-intent anonymous visitors. Right for you if HubSpot is your CRM and marketing automation hub and you want enrichment, form shortening, and reveal data working inside it without integration work. Skip if you're on Salesforce or a non-HubSpot stack; the standalone API has been deprioritized and HubSpot's pricing model now applies. Skip also if you need deep contact-level coverage; Clearbit's strength is company data, not personal contact info.
What are alternatives to Clearbit?
Common alternatives to Clearbit include GoHighLevel, HubSpot, Salesforce, Pipedrive, Keap, Artisan.