Constant Contact
Old-school email marketing that small business owners actually understand.
What is Constant Contact?
Constant Contact is one of the oldest email marketing platforms, offering newsletter design, list management, automation, and basic SMS and event tools for small businesses. It is built for non-technical owners (restaurants, nonprofits, retailers, real-estate agents) who want a forgiving UI and live phone support more than they want advanced segmentation. Mailchimp and Brevo are the usual alternatives.
CRM, sales, marketing, and revenue platforms used to manage leads, pipelines, and follow-up.
See the full CRM & Sales guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Sending weekly or monthly newsletters to a customer or donor list
Promoting events, classes, or fundraisers with built-in registration
Running simple welcome and birthday automation sequences
Collecting signups via landing pages and embedded forms
Fit to evaluate
Small business owners with under 10,000 contacts
Nonprofits and churches running donor and member outreach
Restaurants, salons, and local retailers needing simple promotions
Non-technical marketers who want phone support, not chatbots
Business fit
Right for you if you run a small local business or nonprofit and want a template-driven email tool with a human you can call when something breaks. Good fit if you value simplicity and US-based support over cutting-edge automation. Skip if you need sophisticated lifecycle automation, deep CRM integrations, or developer-friendly APIs. Skip if you are price-sensitive at scale, since Constant Contact gets expensive past a few thousand contacts.
How to evaluate Constant Contact
Use this category when missed follow-up, scattered lead data, or inconsistent sales process is limiting growth.
Confirm the exact workflow
Map Constant Contact to one concrete workflow first, such as sending weekly or monthly newsletters to a customer or donor list. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare pipeline visibility, contact data quality, and follow-up automation.
Compare practical alternatives
Shortlist Constant Contact against GoHighLevel, HubSpot, Salesforce so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Tiered monthly plans (Lite, Standard, Premium) priced by contact-list size, with separate pricing for SMS, events, and the e-commerce add-on. Free trial available. Check the site for current per-tier numbers. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Constant Contact with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Sending weekly or monthly newsletters to a customer or donor list, Promoting events, classes, or fundraisers with built-in registration |
|---|---|
| Best-fit team | Small business owners with under 10,000 contacts, Nonprofits and churches running donor and member outreach |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Published pricing |
| Closest alternatives | GoHighLevelHubSpotSalesforcePipedrive |
Constant Contact pricing
| Model | Published pricing |
|---|---|
| Snapshot | Tiered monthly plans (Lite, Standard, Premium) priced by contact-list size, with separate pricing for SMS, events, and the e-commerce add-on. Free trial available. Check the site for current per-tier numbers. |
| Checked |
Common questions about Constant Contact
What is Constant Contact?
Constant Contact is one of the oldest email marketing platforms, offering newsletter design, list management, automation, and basic SMS and event tools for small businesses. It is built for non-technical owners (restaurants, nonprofits, retailers, real-estate agents) who want a forgiving UI and live phone support more than they want advanced segmentation. Mailchimp and Brevo are the usual alternatives.
What is Constant Contact used for?
Common use cases: Sending weekly or monthly newsletters to a customer or donor list; Promoting events, classes, or fundraisers with built-in registration; Running simple welcome and birthday automation sequences; Collecting signups via landing pages and embedded forms.
How much does Constant Contact cost?
Tiered monthly plans (Lite, Standard, Premium) priced by contact-list size, with separate pricing for SMS, events, and the e-commerce add-on. Free trial available. Check the site for current per-tier numbers.
Who is Constant Contact best for?
Constant Contact fits Small business owners with under 10,000 contacts, Nonprofits and churches running donor and member outreach, Restaurants, salons, and local retailers needing simple promotions, Non-technical marketers who want phone support, not chatbots. Right for you if you run a small local business or nonprofit and want a template-driven email tool with a human you can call when something breaks. Good fit if you value simplicity and US-based support over cutting-edge automation. Skip if you need sophisticated lifecycle automation, deep CRM integrations, or developer-friendly APIs. Skip if you are price-sensitive at scale, since Constant Contact gets expensive past a few thousand contacts.
What are alternatives to Constant Contact?
Common alternatives to Constant Contact include GoHighLevel, HubSpot, Salesforce, Pipedrive, Keap, Artisan.