What is Drip?
Drip is an ecommerce-focused email and SMS marketing platform centered on Shopify, BigCommerce, WooCommerce, and Magento stores. It specializes in revenue-attributed automation like abandoned carts, post-purchase flows, and product-recommendation emails based on browsing behavior. The platform targets DTC brands that have outgrown Mailchimp but don't want Klaviyo's complexity or price.
CRM, sales, marketing, and revenue platforms used to manage leads, pipelines, and follow-up.
See the full CRM & Sales guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Recover abandoned carts with personalized email and SMS
Send post-purchase flows that drive repeat orders
Segment shoppers by browsing and purchase history
Run win-back campaigns for lapsed customers
Fit to evaluate
Shopify and WooCommerce DTC brands under 25K contacts
Ecommerce teams that find Klaviyo too expensive
Stores wanting deeper segmentation than Mailchimp offers
Small DTC brands ready to graduate from Mailchimp
Business fit
Right for you if you run a Shopify or WooCommerce store and want behavioral automation tied to product views, carts, and order history. Pricing scales with contact count, which gets steep above 10K subscribers. Skip if you're B2B, a creator, or if you've already standardized on Klaviyo, which dominates this niche.
How to evaluate Drip
Use this category when missed follow-up, scattered lead data, or inconsistent sales process is limiting growth.
Confirm the exact workflow
Map Drip to one concrete workflow first, such as recover abandoned carts with personalized email and sms. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare pipeline visibility, contact data quality, and follow-up automation.
Compare practical alternatives
Shortlist Drip against GoHighLevel, HubSpot, Salesforce so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Starts at $39/mo flat-rate per third-party listings; price scales with contact count. Free trial available. Drip does not publish full tier pricing on a public page; reviewers report costs rise steeply with larger lists. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Drip with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Recover abandoned carts with personalized email and SMS, Send post-purchase flows that drive repeat orders |
|---|---|
| Best-fit team | Shopify and WooCommerce DTC brands under 25K contacts, Ecommerce teams that find Klaviyo too expensive |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Usage-based |
| Closest alternatives | GoHighLevelHubSpotSalesforcePipedrive |
Drip pricing
| Model | Usage-based |
|---|---|
| Snapshot | Starts at $39/mo flat-rate per third-party listings; price scales with contact count. Free trial available. Drip does not publish full tier pricing on a public page; reviewers report costs rise steeply with larger lists. |
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Common questions about Drip
What is Drip?
Drip is an ecommerce-focused email and SMS marketing platform centered on Shopify, BigCommerce, WooCommerce, and Magento stores. It specializes in revenue-attributed automation like abandoned carts, post-purchase flows, and product-recommendation emails based on browsing behavior. The platform targets DTC brands that have outgrown Mailchimp but don't want Klaviyo's complexity or price.
What is Drip used for?
Common use cases: Recover abandoned carts with personalized email and SMS; Send post-purchase flows that drive repeat orders; Segment shoppers by browsing and purchase history; Run win-back campaigns for lapsed customers.
How much does Drip cost?
Starts at $39/mo flat-rate per third-party listings; price scales with contact count. Free trial available. Drip does not publish full tier pricing on a public page; reviewers report costs rise steeply with larger lists.
Who is Drip best for?
Drip fits Shopify and WooCommerce DTC brands under 25K contacts, Ecommerce teams that find Klaviyo too expensive, Stores wanting deeper segmentation than Mailchimp offers, Small DTC brands ready to graduate from Mailchimp. Right for you if you run a Shopify or WooCommerce store and want behavioral automation tied to product views, carts, and order history. Pricing scales with contact count, which gets steep above 10K subscribers. Skip if you're B2B, a creator, or if you've already standardized on Klaviyo, which dominates this niche.
What are alternatives to Drip?
Common alternatives to Drip include GoHighLevel, HubSpot, Salesforce, Pipedrive, Keap, Artisan.