What is Folk?
Folk is a modern CRM built for relationship-driven teams that want LinkedIn and email captured automatically, AI assistants that draft follow-ups and research contacts, and a clean interface that doesn't feel like 2010 Salesforce. It targets agencies, startups, VC firms, and partnership teams; less so traditional sales orgs. The folkX Chrome extension for one-click LinkedIn capture is the standout feature.
CRM, sales, marketing, and revenue platforms used to manage leads, pipelines, and follow-up.
See the full CRM & Sales guide to compare more tools, buyer criteria, and related workflows.
Use cases to evaluate
Capturing LinkedIn contacts into a CRM via the folkX extension
Running BD pipelines at agencies and consultancies
Managing investor and portfolio relationships at VC firms
Automating follow-ups and contact research with AI assistants
Fit to evaluate
Agency owners managing BD and client relationships
Startup founders running early sales and partnerships
VCs and angels tracking deal flow and LP relationships
Recruiters and BD teams sourcing on LinkedIn
Business fit
Right for you if you live in LinkedIn and email and want a CRM that captures relationships without manual data entry. Great fit for agencies, BD teams, VCs, and recruiters. Skip if you need deep sales workflow features like quoting, forecasting, or complex pipelines; folk stays intentionally simple. Skip also if you're a 100+ rep sales org; the per-seat pricing and feature set are tuned for smaller, relationship-led teams.
How to evaluate Folk
Use this category when missed follow-up, scattered lead data, or inconsistent sales process is limiting growth.
Confirm the exact workflow
Map Folk to one concrete workflow first, such as capturing linkedin contacts into a crm via the folkx extension. Avoid buying before the owner, trigger, output, and success metric are clear.
Check category fit
Compare pipeline visibility, contact data quality, and follow-up automation.
Compare practical alternatives
Shortlist Folk against GoHighLevel, HubSpot, Salesforce so the decision is based on fit, effort, and workflow ownership rather than brand recognition alone.
Validate cost and rollout effort
Standard $24/member/mo annual or $30 monthly (500 enrichments, 2K AI credits). Premium $48/member/mo annual or $60 monthly (1K enrichments, 5K AI credits, sequences, API). Custom from $80/member/mo annual. 14-day free trial of premium features, no card required. Also confirm implementation time, support needs, and whether the medium setup matches your team.
Compare Folk with alternatives
Use this quick comparison before booking demos or moving data into a new system.
| Primary workflow | Capturing LinkedIn contacts into a CRM via the folkX extension, Running BD pipelines at agencies and consultancies |
|---|---|
| Best-fit team | Agency owners managing BD and client relationships, Startup founders running early sales and partnerships |
| Implementation effort | Medium setup and maintenance profile |
| Pricing check | Published pricing |
| Closest alternatives | GoHighLevelHubSpotSalesforcePipedrive |
Folk pricing
| Model | Published pricing |
|---|---|
| Snapshot | Standard $24/member/mo annual or $30 monthly (500 enrichments, 2K AI credits). Premium $48/member/mo annual or $60 monthly (1K enrichments, 5K AI credits, sequences, API). Custom from $80/member/mo annual. 14-day free trial of premium features, no card required. |
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Common questions about Folk
What is Folk?
Folk is a modern CRM built for relationship-driven teams that want LinkedIn and email captured automatically, AI assistants that draft follow-ups and research contacts, and a clean interface that doesn't feel like 2010 Salesforce. It targets agencies, startups, VC firms, and partnership teams; less so traditional sales orgs. The folkX Chrome extension for one-click LinkedIn capture is the standout feature.
What is Folk used for?
Common use cases: Capturing LinkedIn contacts into a CRM via the folkX extension; Running BD pipelines at agencies and consultancies; Managing investor and portfolio relationships at VC firms; Automating follow-ups and contact research with AI assistants.
How much does Folk cost?
Standard $24/member/mo annual or $30 monthly (500 enrichments, 2K AI credits). Premium $48/member/mo annual or $60 monthly (1K enrichments, 5K AI credits, sequences, API). Custom from $80/member/mo annual. 14-day free trial of premium features, no card required.
Who is Folk best for?
Folk fits Agency owners managing BD and client relationships, Startup founders running early sales and partnerships, VCs and angels tracking deal flow and LP relationships, Recruiters and BD teams sourcing on LinkedIn. Right for you if you live in LinkedIn and email and want a CRM that captures relationships without manual data entry. Great fit for agencies, BD teams, VCs, and recruiters. Skip if you need deep sales workflow features like quoting, forecasting, or complex pipelines; folk stays intentionally simple. Skip also if you're a 100+ rep sales org; the per-seat pricing and feature set are tuned for smaller, relationship-led teams.
What are alternatives to Folk?
Common alternatives to Folk include GoHighLevel, HubSpot, Salesforce, Pipedrive, Keap, Artisan.